RadioActive wrote:

Now there's something you don't hear every day - a radio station mentioning one of its competitors. 

During a report on the closed pools incident that plagued some Toronto swimming holes on the sweltering weekend just past, 680 Queen's Park reporter Richard Southern played a clip from Premier Doug Ford on the controversy. Problem is Ford only made the comment on NT1010. 

Southern could have quoted the actuality and said "he appeared on a local radio show," but to his credit he played the thing and introed it by saying "He was on CFRB this morning." 

It's one thing when they give credit for a TV appearance, such as "CTV's Question Period."

It's far more unusual to hear them actually mention someone else's call letters. But Southern did and good for him for giving credit where it was due. 

Well, if we want to get nit-picky, he didn't give the brand they're known under, Newstalk 1010, just the call letters which are only heard in the legal ID's. It's kind of an interesting way to to technically credit the competition without going all the way.


 

CFRB does stand for Canada's First Rogers Batteryless.
So he was indirectly making reference to Rogers.