1 of 1- tvguy
- Member
Offline
CHFI HD-2
Tonight I noticed a new HD subcarrier on CHFI HD-2. The channel bils itself as “The Rocket”. With liners “Canada’s Rock and Role Flamethrower”. (That cycles through on RDS) I’m not familiar with the format — alternative? Artists include Rob Zombie (Living Dead Girl), Papa Roach (last resort)
I did not hear announcers or station IDs so I don’t know whether it is rebroadcasting another Rogers station from another market.
I would have thought that Rogers would have put money makers like CFTR on 98.1 with its superior coverage.
What’s the back story on the Rocket?
- RadioActive
- Moderator
Offline
Re: CHFI HD-2
I've heard them advertise it on 680. It is (or was now that it's on HD) an Internet-only station designed to help pump up Rogers' listen live app called "Seekr."
Here's the station's home page.
- mjf
- Member
Offline
Re: CHFI HD-2
It's been there for a few weeks now. They play alternative rock, metal and some classic rock. Quite a bit like CHTZ without the local bands. They ID as "The Rocket, Canada's Rock and Roll Flamethrower" so it's not relaying any other station. No jocks heard.
- RadioAaron
- Member
Offline
Re: CHFI HD-2
It's there so they don't have to pay music royalties for its stream on the app.
- tvguy
- Member
Offline
Re: CHFI HD-2
Yes, I understand the royalty issue, but the streaming channel isn’t financially viable…really??? They could put it on 92.5 very easily, and swap 680’s feed to 98.1. I suspect 680 will have far more listeners on HD than the “Rocket” will ever accumulate. But then, it’s Rogers.
- •
Thread Starter- RadioAaron
- Member
Offline
Re: CHFI HD-2
tvguy wrote:
Yes, I understand the royalty issue, but the streaming channel isn’t financially viable…really???
I'm not sure what you're saying here. The HD has zero revenue to the stream pays zero royalty. If it were streaming-only, they'd pay by the listener.
Totally agree it would make more sense do swap 680 and The Rocket's HD positions, but I don't think they care. HD is dead in the water.
- Scarboroughbluffsradiof99
- Member
Offline
Re: CHFI HD-2
Its like bell and there pure country brand.
Pure country is a stream on iheart and a subchannel on 99.9 hd4 and its not called pure country toronto.
- RadioAaron
- Member
Offline
Re: CHFI HD-2
Its like bell and there pure country brand.
Pure country is a stream on iheart and a subchannel on 99.9 hd4 and its not called pure country toronto.
Exactly.
iHeart in the US has made extensive use of this loophole.