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Take the Spirit of Radio by Rush and Michael J. Fox, doing voice over and you have a good commercial, this one of 2 ads running now on your T.V.
It is well done and its is tapping into Canadian pride.
Your thoughts are welcome,.
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Not bad. Now do one where the shelf stockers are slapping “Made In Canada” faketriotism stickers and emblems on everything from navel oranges to walnuts.
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I really like how understated his read is. Simplistic and effective.
I've only seen this one in the cinema but I love it and it makes me tear up. Every. Damn. Time.
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Overall, I'm not a big fan of taking advantage of "the current thing" for any intent or purpose, let alone for commercial purposes, but I like this ad. From what I can tell, the effort and resulting production value are unusually good, especially by today's standards. It has a great concept, camera work, action sequences and music! Unfortunately, the song (The Spirit of the Radio by Rush) doesn't reflect the reality of much of the music that comprises the brick & mortar shopping experience in real life.
Although on an unrelated note, on one occasion, I was on a late night bike ride one summer night and stopped in to a Rabba on Confederation Parkway in downtown Mississauga for some drinks and much to my delight, they had Q107 on their sound system.
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"Help me keep making $220,000 a year! Shop Canadian, and most importantly, shop at Real Canadian Superstore" The real Galen Weston truth.
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My favourite Canadian ad is for Kickinghorse Coffee - an Alberta based company. An ass riding a motorcycle - priceless. I don't know the source of the music bed. I smile every time this ad runs.