1 of 1- RadioActive
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Global Claims Its Morning Show Is Highest Rated In Canada
It's tough to find the exact numbers and they can be fudged, but Global insists its "The Morning Show" is the #1 early AM wake-up program in the country.
Broadcast Dialogue reports Corus is boasting that the show's viewership is almost two times higher in the ratings than CTV's Your Morning and is more than double what City's Breakfast Television pulls in.
I have to admit morning TV is not my thing - I prefer radio in the morning because I have other things to do and it's portable - but I've seen the "Morning Show" on occasion and I can't see what the attraction is.
I'd love to get the actual numbers to see if these claims can be verified.
- Binson Echorec
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
The numbers can always be verified...you just have to spin them the proper way.
Are they lying? Not really. Are they being transparent? Not really.
What matters is that I make you aware that I'm #1, not necessarily how I got to be #1.
Being #1 among six-foot tall, left-handed Scorpios born on Tuesdays is still "being #1".
- RadioActive
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
CFTO has a banner on its 6 PM news intro claiming to be "Toronto's #1 News." Since we can't really get access to the ratings anymore, I've often wondered if this claim is still true. There's no real way to know.
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Thread Starter- RadioAaron
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
It's the only national network morning show.
Your Morning is relegated to CTV News Channel in many markets
- Walter
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
They're all tied for last.
- Binson Echorec
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
RadioActive wrote:
CFTO has a banner on its 6 PM news intro claiming to be "Toronto's #1 News." Since we can't really get access to the ratings anymore, I've often wondered if this claim is still true. There's no real way to know.
Correct. To quote the legendary Chuck D: "Don't believe the hype".
It's all marketing and sales-driven spin with the bonus that the audience perceives it as true.
- ED1
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
It's the only national network morning show.
Your Morning is relegated to CTV News Channel in many markets
Actually Your Morning runs live across the entire CTV network. However it airs in the really early morning hours on CTV's western stations before their local CTV Morning Live newscasts go to air at 6 AM local. eg) Vancouver gets the entire broadcast live at 3 AM PT, Calgary/Edmonton get the first 2 hours at 4 AM MT, and Winnipeg gets only the first hour at 5 AM CT.
- Dial Twister
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
I'm a frequent viewer of Global Toronto and Global Peterborough but, good Lord, that show is an instant channel changer.
Would somebody please come up with a more creative program format than the typical morning show tripe we've been trying to digest for decades.
- ED1
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
Corus' press release for this cites Numeris PPM numbers... whatever the heck this all means.
Source: Numeris PPM Data, Broadcast Year-to-date (Aug 26/24 – Apr 13/25) – confirmed data, Total Canada, Mo-Fri 6a-12p, Based on Canadian news/lifestyle morning show genre, CDN CONV COM ENG, CTV based on "Com", all other networks based on "Total", 3+ airings, excludes specials, A18+ AMA(000), growth based on same weeks YoY; reach based on Global Total, A18+ AvWkRch(000)
- RadioAaron
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
It's the only national network morning show.
Your Morning is relegated to CTV News Channel in many marketsActually Your Morning runs live across the entire CTV network. However it airs in the really early morning hours on CTV's western stations before their local CTV Morning Live newscasts go to air at 6 AM local. eg) Vancouver gets the entire broadcast live at 3 AM PT, Calgary/Edmonton get the first 2 hours at 4 AM MT, and Winnipeg gets only the first hour at 5 AM CT.
Same net effect on the ratings difference.
- RadioAaron
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
Corus' press release for this cites Numeris PPM numbers... whatever the heck this all means.
Source: Numeris PPM Data, Broadcast Year-to-date (Aug 26/24 – Apr 13/25) – confirmed data, Total Canada, Mo-Fri 6a-12p, Based on Canadian news/lifestyle morning show genre, CDN CONV COM ENG, CTV based on "Com", all other networks based on "Total", 3+ airings, excludes specials, A18+ AMA(000), growth based on same weeks YoY; reach based on Global Total, A18+ AvWkRch(000)
That's a fair use of the ratings.
- torontostan
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Re: Global Claims Its Morning Show Is Highest Rated In Canada
CFTO has a banner on its 6 PM news intro claiming to be "Toronto's #1 News." Since we can't really get access to the ratings anymore, I've often wondered if this claim is still true. There's no real way to know.
They are highest ranking by a kilometre.... and second place is usually CHCH. City's election night only got about 5% the audience that CTV brought in....