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Durham rebrands CKPT
Durham Radio Inc. has rebranded CKPT Peterborough to Pete 99 7.
"Peterborough's Playlist"
- Radiowiz
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Re: Durham rebrands CKPT
Hey? Not bad! Now we all know why there was a rumour of the return of BOB FM in Lindsay.
It did not happen there, but a name DID surface somewhere... 
- RadioAaron
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Re: Durham rebrands CKPT
They also swooped up market veteran Dani Guppy from Corus' Fresh, where she was the only local announcer left.
- Radiowiz
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Re: Durham rebrands CKPT
To complete all this, why not snatch up the rights to the Peterborough Pete's coverage while they're at it.
So fitting...
- RadioAaron
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Re: Durham rebrands CKPT
Radiowiz wrote:
To complete all this, why not snatch up the rights to the Peterborough Pete's coverage while they're at it.
So fitting...
Depends how much Durham cares about ratings.
OHL, especially on a female targeted station, would be ratings poison. But you can sell the crap out of it in a smaller market.