Brady was on at 6:51 AM, which seems odd - I would have saved the interview for the 7 or 8 AM hour when more people were listening. 

Brady admits the loss stung and he won't be watching the swearing in of MPs when the day comes. He talked about being up against a 'well oiled machine,' in his opposition. And he admitted he hadn't been up before 5:30 AM (when his radio show starts) in over a month.

He says he was surprised by how many people didn't know him despite his daily media exposure (he should have been on CHFI!) and says he hasn't given up plans to one day run again, perhaps municipally. 

Sounds like he'll have a lot more to say when he returns early Monday morning. 

I did not really enjoy Kevin Frankish in the Greg Brady role, but I think he would be great on weekends, and as a fill in host. Morrison is brutal, and frankly, 640 Toronto has better people they could plug into the role. I don't know if Morrison's spot is some mutually beneficial deal between Corus and her real estate business, but I hear guests on 640 who would be more enjoyable than Morrison. I am super happy to tune in at 530am Monday morning and welcome Greg back to my morning routine. Brady, Mulroney, Pierson and Oakley is a very solid lineup. Mike Bendixen has done a wonderful job.

jughead jones wrote:

Morrison is brutal, and frankly, 640 Toronto has better people they could plug into the role.

I'll give Morrison the fact she has a pleasant radio voice and, arguably, "manner", but I'm increasingly noticing she can't get through many sentences without fumbling words and correcting herself mid-stream, or choosing what I'd consider not an ideal word when talking off the top of her head (i.e. she called the Vancouver SUV attack "incredible" this morning, then quickly had to correct herself, saying something like "tragic - not incredible"). The show's opening monologue, at least, seems scripted (by her), and she chokes on reading those words.

I am not certain many "non-radio" folks could do better, and good on her for exploring this gig, so the above comments are no attack on her - simply an acknowledgment of "you get what you pay for" and installing a host with some radio or communications background often produces a more lucid product and words are everything on talk radio. Morrison is an example of how true radio pros "make it look easy" where Morrison stumbles and fumbles sentences frequently. She also has some annoying running motifs like "TTC shuttle buss hell" due to subway closures and conversations about the weather opening most top-of-show segments. (Weather, the most mundane topic one can speak of for "small talk".)

Incidentally, she indicated Greg Brady will join her on Sunday's (May 4th) show. Not sure if they pretaped that in the week as at least a couple of her segments seem to be or he'll call in live.

I would bet it is paid for time like Greg Carrasco did and does. 

Kevin Frankish was not the new morning man if Greg had moved to Ottawa.

Article on Hub

https://thehub.ca/2025/05/03/greg-brady-i-ran-for-office-for-the-first-time-and-lost-heres-what-its-like/

RadioActive wrote:

Interesting article, although I thought he'd save most of it for his radio show. But I have one question. How can this be true?
  
"We had a great thing going on the 640 Toronto morning drive show—“Toronto Today with Greg Brady.” We were the most-listened to talk show in that time slot with key demographics advertisers want to spend dollars on."

Really? What about CBC Radio 1? (Yes, they don't accept ads, but still - does the CBC not have a larger audience, regardless of age?) Surely that easily out rates Brady in the morning.

This guy needs to meet up with 'Buddy Shula', they're made for each other. 🤨

Last edited by Easily Amused (May 4, 2025 4:55 pm)

A refresh indeed.
I usually catch some of John Moore's morning show and increasingly over the last few months I've noticed how repetitive he's becoming, and how for some reason he is using more obscure references without explaining what they are.
He's not alone in this, however.
During the period when people were increasingly expecting Justin Trudeau to resign, various commentators referred to his "walk in the snow."
That refers to when his father Pierre resigned after literally mulling his future over while walking in a snowstorm.
I'm sure many listeners had no idea what the expression meant.
I really think Moore at least needs a steady co-host.
The whole "round table" thing is rather tedious and regimented.
Some clever banter with a co-host would be more entertaining than what Deb Hutton thinks of things.



 

RadioAaron wrote:

RadioActive wrote:

Interesting article, although I thought he'd save most of it for his radio show. But I have one question. How can this be true?
  
"We had a great thing going on the 640 Toronto morning drive show—“Toronto Today with Greg Brady.” We were the most-listened to talk show in that time slot with key demographics advertisers want to spend dollars on."

Really? What about CBC Radio 1? (Yes, they don't accept ads, but still - does the CBC not have a larger audience, regardless of age?) Surely that easily out rates Brady in the morning.

Yep, CBC Radio 1 is #1 in the morning in the demos he's talking about.
 

But can clients spend on CBC1? I think that last point of Greg's is somewhat key. Advertisers may opt for CBC1 if they could, but they can't.

RadioActive wrote:

jughead jones wrote:

Kevin Frankish was not the new morning man if Greg had moved to Ottawa.

Any idea who it might have been?

I'm not sure with certainty but the worst kept secret in the industry is the ensuing arrival of Steve Paikin at 640 Toronto in the relatively near future. You connect the dots.

RadioActive wrote:

He was on 640 in the morning on Brady's first show back and I was actually wondering about that very thing. 

Paikin was also on Davelle Morrison's 640 weekend show both Saturday and Sunday (replaying the same pre-taped interview, both days). Ostensibly about his upcoming "The Agenda" retirement, but sure making a big deal about him.