You wouldn't think a company the size of Google and its YouTube subsidiary would need to advertise anywhere, let alone on the radio. After all, Google is practically now a verb ("I'll have to Google it") and YouTube is arguably the most watched video source in the world. 

So what's with the sudden blitz of advertising I've been hearing these past few weeks, touting its safety features for kids using YouTube and Google search results? Was there some controversy and bad PR I missed that would cause this giant to suddenly start shovelling out money to blanket the radio airwaves? (The government's now in-limbo Online Harms Act may never see the light of day here, so that can't be it.)

Anyone know what prompted this sudden "we'll keep your kids safe" ad campaign in Canada? I just find the timing a bit odd.