I am not a fan or supporter of the CRTC, which is composed of far too many 1/2 milers and toadies who way too often seem to out-shout the thinkers who possess some actual foresight there, and, in doing so, deny the supposed independent authority from being effective and meaningful.   And while they seldom stick to their decisions and REALLY look out for the best interests of the public or potential listening audiences but, instead, kowtow to the whims, desires and demands of the so-called big broadcast companies while only barely making it look like they're governing the whole enchilada...well...they disappoint to say the least.  THAT said though... ... ...

These Orangeville license holders are twits and fools.  It's nincompoops like THIS who make it difficult for potential smaller market hopefuls to get their own balls rolling because the commission is mindful of the likelihood for the abuse of the PROMISE of performance.  Local radio is key and important.  BUT, that said, and while it's necessary and meaningful, the rewards can come at a somewhat slower return.  Still...the return is there.  Local can pound the living daylights out of regional.  You just have to spend a little more than the bare minimum...and profit a little bit less.  Over time you make your point, score your audience and sales will become an easier order of business.  As will profits.  To take the easy way by trying to run an 'end-around' seldom will get you to that same comfortable finish line and loyalties from advertisers and listeners alike will be harder to come by and subsequently maintain.

Ethics.  If you make it plain that you don't have ANY...'it' will be a much harder hill to climb.  And that really has nothing to do with the CRTC who continually suggest through their own actions and decisions that they don't, themselves, operate with them clearly in the forefront.  But the folks one would want to listen and the people one would hope might advertise often DO operate their day to day existence with ethical precision.  They'll see through you and you'll be toast anyway.

Might as well give up the license/ghost now. 

The commission should stick a fork in it.

Last edited by Old Codger (July 2, 2017 6:18 am)

Radiowiz wrote:

What ever happened to the saying "Don't bite the hand that feeds you"? 
CRTC feeds Evanov group a broadcast licence and they go and bite the CRTC's hand!

Ted Rogers, Jr. was famous for his tirades at CRTC Hearings; at least from the late 1990s transcripts I've read, he still should be.

But that was Then and this is Now, not to mention the size of Rogers versus Evanov.  Today's CRTC has stood up to these kind of arguments, nationally, such as Aboriginal Voices Radio, locally, like the last owner of a radio station on Saltspring Island in B.C., and even cross-border, going after Canadians running U.S. stations serving Canadian listeners.

I cannot see this ending well for Evanov.

To be clear... I am not a supporter of the CRTC in the least.  I find them to be over reaching, outdated, and in need of a scaled back mandate..

But my comments on this...

If the licence is not renewed... This would nothing short of Karma coming back to bite them.  I can tell you their signal isn't strong in downtown and will give them credit there..  They are part of the Toronto CMA to my knowledge so again... I don't think it matters at this point if they are focused on Toronto or Orangeville...  The listeners don't care either way.

ig wrote:

  Interestingly no mention of their Newmarket station, CKAN, or CKDX or whatever it is now.  Much like Ben Johnson quickly became Jamaican and not Canadian after the medal fiasco, watch how quickly CKDX and CIDC become Newmarket and Orangeville sticks if they ever get a serious chance at a second 'true' Toronto frequency.

ig.

 

Dufferin already tried to claim Orangeville as their own -  twice -  with interventions opposing new stations for MyFM Orangeville and Bayshore Shelburne.  They also opposed a new entrant in Georgina, stating their Newmarket station provided adequate local reflection.