WLVL, the Lockport, N.Y. station, doesn't get a lot of mention here. And why would it? It's on 1340 and you can barely get it in Toronto. But it's just hired a Buffalo radio veteran to do a daily 10 AM-noon talk show in the hopes the relatively weak signal will grab a few ears.

The "new" guy is Brad Riter and he's been around the Queen City for a while. 

"The 50-year-old radio veteran started part-time at WGR 550 AM in 1997 where he was a board operator and weekend talk show host before joining WBEN radio in 1998 before returning to WGR Radio when GR went all sports in 2000 where he produced many shows and was a talk show host when the Sabres made their playoff runs run in 2005 and 2007.  He later joined WECK as a host and program director. 

Riter soon became part of the UB football broadcast for WWKB-AM/The Bet where he continues to this day."

Riter starts his latest job next week.

Well-Known Radio Veteran Joins WLVL on Monday With Talk Show