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August 23, 2022 12:49 am  #1

Major Company Slams Bell Media?

Timing is everything. This could be the start of a new trend.


August 23, 2022 4:52 am  #2

Re: Major Company Slams Bell Media?

How long before Unilever (Dove's parent) pulls their ads from all Bell channels etc.?


August 23, 2022 5:30 am  #3

Re: Major Company Slams Bell Media?

Forward Power wrote:

How long before Unilever (Dove's parent) pulls their ads from all Bell channels etc.?

I doubt Unilever itself will step in as a whole. Maybe one product line at a time? (Starting with Dove)
To be extra clear, Unilever pulling all ads means that this is what will be missing from Bell radio stations:
(Source: )

  • Axe
  • Degree
  • Dove
  • Dove Men + Care
  • Lever 2000
  • Love Beauty Planet
  • Nexxus
  • Noxema
  • Pond’s
  • Q-Tips
  • Schmidt’s
  • Shea Moisture
  • Simple
  • St. Ives
  • TRESemmé
  • Vaseline
  • VO5
  • Hellmann’s
  • Sir Kensington’s
  • Knorr
  • Lipton
  • Ben & Jerry’s
  • Breyers
  • Klondike
  • Popsicle
  • Magnum
  • Seventh Generation
  • Vim

RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.


August 23, 2022 9:37 pm  #4

Re: Major Company Slams Bell Media?

To be honest, I can't recall any of those products ever being advertised on CFRB, so they may not be losing all that much. But the symbolism of the move is a good thing. 


August 24, 2022 9:08 am  #5

Re: Major Company Slams Bell Media?

Don't get marketing confused with business. Unilever won't be boycotting Bell - though I suspect Bell won't be accepting those particular Dove ads.


August 24, 2022 9:28 am  #6

Re: Major Company Slams Bell Media?

If Unilever wanted to this could be catastrophically damaging to Bell if they decided to use the power of each of their brands' social media channels in a collective strike to slam would be an avalanche of bad PR and commentary...but they won't...too bad cause the carnage would be glorious to watch...get out the popcorn!


August 24, 2022 9:46 am  #7

Re: Major Company Slams Bell Media?

This PR campaign of Unilever is a nice gesture, but as an article in the Toronto Star points out, they likely had it in the works for some time but accelerated it into overdrive when the Lisa LaFlamme story broke.

Still, there are questions about whether the company is serious about the issue or if they're just taking advantage of an opportunity.

"Dove isn’t pulling any ads from CTV or BCE as a result of LaFlamme’s firing [says Leslie Golts, head of marketing for Unilever Canada’s beauty and well-being division.]

“At this time, we aren’t taking any specific decisions of changing our advertising plans.”

Some are calling that hypocritical, wondering if Unilever is truly serious about the issue. But get this - according to the article, the company made a huge donation to an organization that advocates for women in the workplace. And who serves on that entity's advisory board? None other than Mirko Bibic, the CEO of Bell.

So while Unilever has been congratulated by some for its stance and campaign, it's a pretty shifty line to be walking.

Dove launches ‘keep the grey’ campaign to call out workplace ageism after Lisa LaFlamme firing 

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