Traditionally, the network lucky enough to have the Super Bowl - unarguably the biggest audience draw of the entire broadcast year - puts on their best program after it ends to attract eyeballs to a show it believes in and wants to promote. 

This year the Super Bowl is on Fox and the show they've chosen to give that valuable slot to is --- Gordon Ramsay's Next Level Chef!

What? A reality show that many of us wouldn't bother with during the regular season is getting the primest of primetime exposure? What are they thinking?

I'm sure there are many here that like this program, soon to be in its second season. But I have never understood why anyone would want to watch people cook on TV in a contest context, although cooking shows have been around since the beginning of the medium and the Food Network is a big hit with many. So maybe it's just me, but I'm not seeing the logic here. 

Generally, the post-Super Bowl spot is reserved to give a valued scripted series exposure, like the X-Files in 1997, Malcolm In The Middle in 2002, House in 2008 and Glee three years later. Or the "24" sequel, in 2017. To my knowledge Fox has only used the slot once for a reality show - The Masked Singer two years ago. 

It's certainly an unusual choice. And definitely not the one I would have made, especially considering the NFL skews heavily male and I'm not sure a cooking contest meets that demo. Plus it was not exactly a ratings buster in its first season.

Still, there's no doubt it will get huge numbers. But I can't help but wonder if they shouldn't have cooked up a different choice.

No word yet on what CTV will show in Canada when the game ends. Last year, they used it to showcase their new comedy "Children Ruin Everything."

Fox's Pick to Follow Super Bowl LVII in February Is... Next Level Chef