I have to admit I'd never thought about this before, but one radio pundit is wondering why stations don't give away the one prize that would benefit both listeners and their own survival - an actual radio. 

Edison Research's Larry Rosin notes that an increasing number of people admit they don't have an actual radio in their home, although some do have smart speakers. But they can be used for many purposes and listening to a local station may not be one of them. A radio, on the other hand, can only serve one purpose and it could help boost tune-in at a place where listeners are becoming increasingly harder to reach.  

"We all know listeners love to win prizes from radio stations. If they are as loyal to your station as you all say they are, they surely would love a radio with your morning show logo plastered all over it to put on their kitchen counter. Wouldn’t they?"

Radio’s Hardware Problem Grows