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September 14, 2021 6:59 pm  #1


WWKB Tries Yet Another New Format - All Sports Betting

Hope Ryan Doyle has a good radio in his car. The sports gambling fanatic will probably be tempted to turn off NT1010 and try 1520 on his ride into work. The station has officially changed to an all-sports betting outlet, part of owner Audacy's BETQL Network. The branding is "The Bet 1520."

The 50,000-watt frequency was once a legendary Top 40 station, but has had trouble over the past few decades finding any format that works. I wonder if they're taking odds whether this one will, either. 

WWKB/Buffalo Switches To BetQL Network As 'The Bet 1520'

https://www.allaccess.com/assets/img/editorial/raw/ww/wwkb2021a-2021-09-14.png

 

September 14, 2021 7:12 pm  #2


Re: WWKB Tries Yet Another New Format - All Sports Betting

Apparently, the decision to make the change came so swiftly, that they weren't quite ready to launch their new website. It takes a while to get to bottom of the page, but someone forgot to change the template. Notice it says "listen to TheBet 1430." That's Audacy's outlet in Denver and it links to that station. 

https://i.ibb.co/YXGtzm2/bet1.jpg

     Thread Starter
 

September 14, 2021 10:05 pm  #3


Re: WWKB Tries Yet Another New Format - All Sports Betting

It's interesting to watch the various new business models pop up during AM's twilight years.

This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.


 
 

September 15, 2021 4:09 am  #4


Re: WWKB Tries Yet Another New Format - All Sports Betting

RadioAaron wrote:

It's interesting to watch the various new business models pop up during AM's twilight years.

This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.

I see they also dropped ESPN radio in favour of CBS Sports radio overnight. 
Sounds like just another sports station with the odd bit of "bet" related talk wherever they see fit.

One of their new station ids:  "This is Bet 1520...Your Wagertainment station!"


RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

September 16, 2021 7:00 pm  #5


Re: WWKB Tries Yet Another New Format - All Sports Betting

Radiowiz wrote:

RadioAaron wrote:

It's interesting to watch the various new business models pop up during AM's twilight years.

This one, of course, is not about chasing ratings to generate ad revenue, but rather to funnel traffic to the sports-betting company that Audacy bought a year ago.

I see they also dropped ESPN radio in favour of CBS Sports radio overnight. 
Sounds like just another sports station with the odd bit of "bet" related talk wherever they see fit.

One of their new station ids:  "This is Bet 1520...Your Wagertainment station!"

The drives are both all-betting. You'll hear the "odd bit of "bet" related talk wherever they see fit" on WGR.
 


 
 

September 17, 2021 5:25 pm  #6


Re: WWKB Tries Yet Another New Format - All Sports Betting

I can only imagine the bumper music coming in and out of breaks on this format.

Go Down Gamblin' - Blood Sweat & Tears
The Gambler - Kenny Rogers
Ramblin Gamblin Man - Bob Seger

The Winner Takes It All - ABBA

Play Me - Neil Diamond

The Race Is On - Jack Jones

You Better, You Bet - The Who

Luck Be A Lady - Frank Sinatra

It's Getting "Bettor" (Better) - Beatles

Poker Face - Lady Gaga

Viva Las Vegas - Elvis Presley 

Queen Of Hearts - Juice Newton 

When You're Hot, You're Hot - Jerry Reed

Tumbling Dice - Rolling Stones

Games- Redeye
Games People Play -The Spinners
Games People Play - Joe South
Games People Play - Alan Parsons Project

And of course, anything by "Bette" Midler!

Why it practically produces itself!

     Thread Starter