So you're Global and you have the rights to the new show "The Equalizer." But you don't have the rights to The Super Bowl, which is on CTV. You've slotted the highly hyped new program in for 10 PM Sunday night. But CBS has scheduled the debut of the Queen Latifah show immediately after the game ends - whenever that is. 

The thing about football is that it never, ever, ever, ever, ever (did I put enough "evers" in there?) ends on time. Not once in the recorded history of mankind, going back to the Stone Age.

So do you delay the start of the show in Canada waiting for the U.S. feed to catch up so you can keep simsub? Or do you show it at 10 PM as scheduled, even if the American network still has the game on, knowing you're likely limiting your own audience? And if you choose the former, what do you show to fill-in before it finally begins at an unspecified time down south that no one can possibly predict, eating up valuable primetime? And how long do you delay your 11 PM news while you're waiting?

Worse yet, if you do wait, will the cable/sat systems that do the simultaneous substitutions remember to block out CBS at the right time?

I'm not a football fan and I'm not terribly interested in The Equalizer as a show. But I may tune in Global Sunday night at 10 just to see what they decide.