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November 4, 2020 10:26 pm  #1


“New Music” - For how long?

Tonight I was listening to CHUM and, at around 7:30pm, a great little “new music” stinger over part of the song (akin to a sung intro) came on.

Immediately, my ears perked up.  “Have I heard this yet,” I thought to myself.

Imagine my surprise, then, when I identified the song in question:

Mackenzie Porter - These Days

A great, upbeat pop song with a catchy hook - no doubt.  But to describe it as “New”?  Seems a bit odd, in my opinion. 

After all, the song was released in 2019 and has been in active rotation on the CHR and AC charts since at least the beginning of the summer.

So my question to those in the know:  how long can a station realistically get away with calling something “new”?

Last edited by Nate (November 4, 2020 10:30 pm)

 

November 4, 2020 11:57 pm  #2


Re: “New Music” - For how long?

It looks like that song has been in the same rotation on CHUM since June. It's possible that ID was played in error.


 
 

November 5, 2020 8:39 am  #3


Re: “New Music” - For how long?

The id or the actual song? You may be correct, but both are possible errors.
If a radio announcer mentioned later that another song in that set is new, there's your answer.

Added note: I believe (and I could be wrong) that 6 months is the life of "new" music.
 

Last edited by Radiowiz (November 5, 2020 8:47 am)


RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.
 
 

November 5, 2020 10:42 am  #4


Re: “New Music” - For how long?

Some say that radio's profitable future will rely heavily on a new technology called Voice Tracking

 

November 5, 2020 11:18 am  #5


Re: “New Music” - For how long?

geo wrote:

Some say that radio's profitable future will rely heavily on a new technology called Voice Tracking

I'd hate to be editing all that tape...
 

 

November 5, 2020 11:18 am  #6


Re: “New Music” - For how long?

Yes CHUM 1045 is frequent with the "new music" ID even though the song isnt totally new, its new to their playlist and then the ID probably lingers. 

 

November 5, 2020 11:45 am  #7


Re: “New Music” - For how long?

Some more fitting stingers? 
"New music to us" 
"The Consultancy said this music went over well"
"Hey! They paid for it!"

 

November 5, 2020 12:32 pm  #8


Re: “New Music” - For how long?

This would not have happened when Allan Waters & Bob Laine were alive

 

November 5, 2020 1:46 pm  #9


Re: “New Music” - For how long?

First - I agree with Geo. Especially with regards Bob Laine. 

Second - when a station only has '30' songs in rotation - and adding new songs at the rate of 2 a month - "new" lasts a very long time.  :-)