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April 9, 2020 11:39 am  #1


Money (always) talks

OTTAWA, April 8, 2020 /CNW/ - The Canadian Association of Journalists (CAJ) is disturbed to hear from journalists who say their stories are being vetted to ensure advertisers are kept happy.

While the CAJ cannot confirm the practice is widespread, several journalists have reported that their news stories are being reviewed to ensure they do not contain anything that would offend the business community, in the interest of preventing ad losses.

Sales staff have also reportedly offered favourable coverage as incentives for advertising packages.


https://www.newswire.ca/news-releases/newsrooms-must-not-compromise-journalistic-independence-for-advertisers-caj-831282706.html?ct=t(EMAIL_CAMPAIGN_4_2_2020_16_32_COPY_01)&mc_cid=2ae3a4664c&mc_eid=8f5abb207f

 

Last edited by Johnny B (April 9, 2020 11:40 am)

 

April 9, 2020 1:46 pm  #2


Re: Money (always) talks

I've been impressed by the way CBC's Marketplace goes after bad service providers, unethical companies and outright crooks, regardless of how big or small the companies are.

I've often said to Mrs. Dial Twister that it's a wonder that the CBC has any advertisers. 

P.S. And, yes, I consider Marketplace to be a form of "news".
 


"I love the poorly educated."
.......Donald J. tRump
 

April 9, 2020 3:44 pm  #3


Re: Money (always) talks

Dial Twister wrote:

I've been impressed by the way CBC's Marketplace goes after bad service providers, unethical companies and outright crooks, regardless of how big or small the companies are.

I've often said to Mrs. Dial Twister that it's a wonder that the CBC has any advertisers. 

P.S. And, yes, I consider Marketplace to be a form of "news".
 

Yes I was really surprised that CBC's new cooking show Fridge Wars premiered about a week after Marketplace lambasted pretty much all new appliance makers with their report that basically all of them are making junk that doesn't last and make repairs so expensive and difficult  that they really just want you to buy a new fridge or stove every 7-10 years.  Two of the main sponsors of Fridge Wars are Whirlpool and Kitchen Aid.

I take Forward Powers comments to heart, too bad he works for a clown that sounds like he/she should be brought down to earth or demoted. Smaller companies tend to be more boosters of community and business in general than larger media in larger markets. Also I noticed radio seems to have a tighter relationship with many advertisers than newspapers. I always thought it was because radio is more personality oriented, more so than newspapers. 

However, I have been on the other side where some news people would make a point to never ever cover anything an  advertiser did in the community but always opted for the little mom and pops that never advertise and treat their business more like a hobby rather than a real enterprise. 

This is fine to a point, but after a while it becomes too predictable and almost looks like an agenda to thumb your nose at advertisers. I have worked with a few newspeople who dislike salespeople and advertising in general, don't believe in it, and think that the public is brainwashed by advertising.  I find this to be arrogant and amusing at the same time.  It also tells me they don't have a clue what they are talking about and they assume that the average person is stupid.

I don't believe newspeople are holier than thou and should be challenged if they are wrong.  And they do get things wrong sometimes.  Generally, I always had a great relationship with any news department where I worked and didn't have many issues. If a story needs to be critical make sure you have your FACTS straight and leave your bias at the door.  Some news people don't do this, or still feel the need to say something negative all in the guise of being balanced.  

 

 

April 10, 2020 9:58 pm  #4


Re: Money (always) talks

One similar example is Pat Foran on CFTO/CTV Toronto never airing a Consumer Alert segment about Bell phone/TV/internet service...he could do at least one per week...difference is that Bell owns the station and pays his salary as opposed to being an advertiser...it would cost him his job...

     Thread Starter
 

April 11, 2020 6:44 am  #5


Re: Money (always) talks

With this first post, is it any wonder CBC radio does so well in the ratings?