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Interesting that the article didn't mention the cost of the new contract to televise "shuffleboard on ice"
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Most people don't realise it, but curling's a better spectator sport than baseball.
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mace wrote:
Interesting that the article didn't mention the cost of the new contract to televise "shuffleboard on ice"
...because the article is direct from TSN/Bell, and Bell won't say what it cost.
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The cost will come out eventually. The CFL contract that Bell signed back in September was for $50 million per year, with increases depending on ratings.
Curling can draw decent ratings for the sports networks. I have seen numbers of over 1 million for tournaments.