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December 15, 2019 12:49 am  #1


A Fascinating Article about CHUM FM from Dec 1972

I had never seen this before, I have a number of copies of RPM magazine but not this issue. The article was originally published in Toronto Life and is by Jack Batten. Rather extensive coverage of just about all the jocks and the programming at the time. The CHUM FM article is from page 20 to 22.:

CHUM FM Article from 1972

Last edited by Fitz (December 15, 2019 12:51 am)


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December 16, 2019 1:20 am  #2


Re: A Fascinating Article about CHUM FM from Dec 1972

Nice article. Surprised there isn't more on David Marsden and David Pritchard.


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December 16, 2019 7:25 am  #3


Re: A Fascinating Article about CHUM FM from Dec 1972

Dale, Remember that this is an 1972 article. Don't believe that Marsden/Mickie returned to Toronto radio at CHUM FM until 1973. Good point on the 'all nighter' Prtitchard

 

December 16, 2019 9:00 am  #4


Re: A Fascinating Article about CHUM FM from Dec 1972

Damian wrote:

Dale, Remember that this is an 1972 article. Don't believe that Marsden/Mickie returned to Toronto radio at CHUM FM until 1973. Good point on the 'all nighter' Prtitchard

Actually DM was back at the station but he and DP were not featured except for this brief passage;

Peter Griffin, the morning man , specializes in low-key tongue in cheek. And Donabie himself is all soft-sell hip
neighborliness. The late night men , David Marsden and David Pritchard, on the air when listeners are fewer and parties are more , tend to creative noisiness, but overall the station volume keeps strictly to a civilized level. Granted, the CFRB guys don' t shout either, but their quietness manges to be unctuous, sappy even. CHUM-FM 's voices - John Donabie is right -don't insult you

 


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December 16, 2019 11:01 am  #5


Re: A Fascinating Article about CHUM FM from Dec 1972

Also great to breeze through the pages of an old RPM!  It was a great resource back then for radio stations and just keeping up with industry news. I remember RPM was always read every week cover to cover when it arrived at the station. They packed a lot of good information in a small publication every week.

RPM was one of those things that some in the music/radio industries would mock since it was never as big or as flashy as Billboard or Cashbox. But when it was gone, it was really missed.

 

December 16, 2019 1:15 pm  #6


Re: A Fascinating Article about CHUM FM from Dec 1972

I also went through the entire issue and found it interesting in a nostalgic way. Their address was 6 Brentcliffe Rd. According to Google maps, the Phyisical Massage Institute is located there now. However, the building was recently sold. Also saw an ad for Grumbles bar at 71 Jarvis St. That is now the location for Bombay Palace. Just for fun, I compared the RPM Top 10 to the Hot 100 Top 10 for that week. The only two common songs were Claire and I Am Woman.

 

December 16, 2019 2:24 pm  #7


Re: A Fascinating Article about CHUM FM from Dec 1972

Truth be told the article itself is a bit unctuous in places but it does describe a great time in the history of CHUM FM. You will find that time represented in pieces on my web site but ironically the best example may come from a time when commercialism had set in by May 1975.

David Pritchard had moved to the day shift but seemed to  have some control and you will hear blues, jazz,, Canadian francophone content, progressive rock and even some classical represented by Tomita. In terms of a retro sound at the time Instead of Dan Hicks and His Hot licks we get the more mainstream Manhattan Transfer but Pritchard was making a brave last stand on this upload which was one of the earliest on my site and is almost two hours long. I originally recorded it in mono on low speed reel to reel to save tape but it's held up:

David Pritchard May 23, 1975


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December 16, 2019 2:27 pm  #8


Re: A Fascinating Article about CHUM FM from Dec 1972

A much different station today...

 

December 16, 2019 4:37 pm  #9


Re: A Fascinating Article about CHUM FM from Dec 1972

Fitz wrote:

Truth be told the article itself is a bit unctuous in places but it does describe a great time in the history of CHUM FM. You will find that time represented in pieces on my web site but ironically the best example may come from a time when commercialism had set in by May 1975.

David Pritchard had moved to the day shift but seemed to  have some control and you will hear blues, jazz,, Canadian francophone content, progressive rock and even some classical represented by Tomita. In terms of a retro sound at the time Instead of Dan Hicks and His Hot licks we get the more mainstream Manhattan Transfer but Pritchard was making a brave last stand on this upload which was one of the earliest on my site and is almost two hours long. I originally recorded it in mono on low speed reel to reel to save tape but it's held up:

David Pritchard May 23, 1975

You've done a wonderful job on your site Fitz. So nice to hear classic progressive rock radio again, especially CHUM-FM. Merry Christmas and best of the New Year to you.
 


"Life without echo is really no life at all." - Dan Ingram