It was September 2nd that Howard Stern had his debut on Canadian radio on Q107 in Toronto and CHOM FM in Montreal.

Both stations paid a lot for Stern's show and were expecting and hoping for great ratings. Stern didn't last long in Montreal with CHOM going from the fifth highest rated morning show in Montreal and sliding to near the bottom over the year.

In Toronto, Stern started out strong but ran afoul with the CBSC (Canadian Broadcast Standards Council) and the CRTC received complaints regarding some of the content and language used on the show. Over the next few years The Howard Stern Show started to slide in the ratings after the initial strong books in Toronto.

Howard lasted a bit over four years on Q but new operations manager John Hayes, pulled the show in November 2001 citing poor ratings and the expense of the program. Hayes came to Corus from the US and was a turn around guy to help under performing radio stations and companies. He was General Manager for WNBC and also helped to turn Fairmont Communications around as President. Corus Radio back in this era was Canada's largest radio broadcasting company in terms of revenue and audience ratings. 

Anyone have any thoughts on Sterns time on Canadian radio? Personally I never really liked him, he constantly talked about himself and his act to me grew stale pretty quick. I never really considered him an announcer but more of an entertainer that you might see on the Vegas strip. 

I don't listen to him even though I have satellite radio, but I am going to. I understand he is a lot better now, much humbler and more mature. And he has gotten away somewhat from all of the potty talk that made him famous.  But to his credit he does bring in great personalities to interview and he is a survivor,  one of the giants in radio for decades. He also is a good guest when he appears occasionally on one of the late night talk shows.