I suppose if you have a one lung radio station at 1470 AM in Allentown, Pa. that was broadcasting ESPN Sports in Spanish, you have nothing to lose by changing format. And so it is that WSAN, an iHeartRadio station, has adopted a new plan: airing all podcasts all the time on a traditional broadcaster.
 
It’s an odd idea, as the author of the linked article points out, because you can listen to all of them on demand anytime you want without having to wait for a specific time for it to air.
 
“It’s a strange listen - a set of relatively random pieces of content, linked together on a linear radio station. You might hear some drama, followed by some educational programming, followed by a bit of news and then perhaps some comedy.
 
And then, I realised. That’s exactly what NPR, ABC, RN or BBC Radio 4 is. A slightly random collection of individual show, linked together on a linear radio station.”
 
If it actually works, I suppose they could roll it out elsewhere. But it seems to me that fighting this intrusive podcast fire with fire will only get the company burned.
 
All Podcast Radio Station Launched