I’ve said it before and I’ll say it again – never, ever trust anything A.I. tells you. A perfect example happened to me this week, when I accidentally entered the call letters CFRB on an artificial intelligence site. Some of the answers are simply unbelievable.
Here is its first mistake:
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“CFRB is a commercial radio station based in Montreal, Quebec, Canada. It currently broadcasts on 97.7 FM and is owned by Bell Media.
Key facts:
- Branding: It is currently known as 97.7 FM, playing a Classic Hits format (popular music from the 1970s through the 2000s).
- History: The station has a long and storied history. It signed on in 1929 and was one of the original stations of the CBC radio network. Over the decades, it went through many formats and call signs, including:
- CFRB: Originally a news/talk station, famously known as "The Big 5" for its clear-channel signal strength.
- CHOM 97: An iconic rock station in the 1970s–1990s, known for its rebellious image and influential DJs like Tom Snyder.
- The Point: A top-40/CHR station in the late 1990s/early 2000s.
- Virgin Radio 97.9: Before moving to 97.7 FM and rebranding to 97.7 FM.
- Language: As a Montreal station, it broadcasts primarily in English, serving Montreal’s English-speaking community.
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Huh? It gets worse.
- Frequency: 1010 kHz (AM), with an FM translator at 98.7 MHz (CFLC-FM) to extend its reach.
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What FM translator? And CFLC-FM is in Churchill Falls, Newfoundland. (It later openly admitted making up the translator!)
And then there’s this:
- Legacy: For decades it was a dominant talk/news outlet in Toronto, home to long-running personalities like Jack Dennistoun, Bill Carroll, and later Brian Williams and Andy Sloan.
- Notable trivia: The station's original studios were located atop the Bloor Street location, and its call letters are said to stand for "Canada's First Rural Broadcast" or variations tied to founder Coxwell Cory — though the exact origin is debated.
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Who in the world is Jack Dennistoun (did it mean Jack Dennett?) I’ve also never heard of Andy Sloan. And Canada’s First Rogers Batteryless is the actual meaning of the call letters.
But I saved the best for last, when I asked the bot about CFRB’s current line-up:
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12:00 AM – 3:00 AM The Night Side with Barb DiGiulio
3:00 AM – 4:00 AM Pole Position with Jon Pole
4:00 AM – 4:30 AM CTV National News with Lisa LaFlamme
4:30 AM – 5:00 AM Best of the Roundtables
5:00 AM – 6:00 AM Beyond Reality Radio
6:00 AM – 9:00 AM Coast to Coast AM
9:00 AM – 10:00 AM Conversations with John Moore
10:00 AM – 10:30 AM Early Edition with Robert Turner
10:30 AM – 2:00 PM
Moore in the Morning with John Moore
2:00 PM – 5:00 PM
Jerry Agar 5:00 PM – 7:00 PM
Dean Blundell7:00 PM – 9:00 PM
The Evan Solomon Show9:00 PM – 12:00 AM
The Rush with Ryan Doyle & Jay Michaels
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Dean Blundell? On CFRB? Really? Where in the world did it get that from?
Wow. And then it had the nerve to ask me if I wanted go Premium and pay for an enhanced version of the service! All good for a laugh I suppose, but some people actually rely on this stuff.