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You have to wonder how this happened. A Dallas country music station found something in an old prize closet that they didn't even know was there. And it's probably worth a fortune.
While scouring through the unclaimed or unawarded prizes, they found a dusty old signed guitar. They didn't think much of it, until they examined it more closely. One of those signatures was from a young and then unknown Taylor Swift. After that, everything changed.
"I was about to re-use the guitar for an upcoming event because the signatures were faded, and the guitar was dusty," [Promotions Director Jessica MacKenzie-Williams] said in a statement. "But then after closer examination I recognized one of the signatures… Taylor's. I couldn't believe it!"
After verifying it was the real thing the question became - what to do with it? The station has decided to auction it off to the highest bidder, with proceeds going to a local children's hospital.
I don't think any of the stations I worked at had an actual prize closet. But how is it this was never actually given away?
A guitar signed by Taylor Swift was found in a Dallas radio station's closet. It's being auctioned off for a good cause![]()
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I thought Country would be huge in Big D. Apparently, 96.3 KSCS and its rival KPLX don't subscribe to Neilsen, at least for the first two months of 2026. What I did find surprising is Dallas has five Christian CHR stations ranked 3rd, 14th, 15th, 22nd and 30th.
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Just to conclude this story, the auction of the long lost Taylor Swift guitar ended on Friday. The station raised $16,000 for a local children's hospital.