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September 18, 2025 6:53 am  #1


CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Should Spotify or other music streaming services from the U.S. be forced to play the same amount of CanCon as Canadian radio?

That's just one of the questions the CRTC will be exploring as it starts a hearing on the future of foreign streaming in this country. (The Commission has already said it's not inclined to enforce that rule but it won't stop other possible changes.)

But either way, it opens a huge can of worms, with Canuck radio stations saying if online music providers don't have to meet content requirements, they shouldn't either. 

It's all part of the Online Streaming Act, a controversial piece of legislation that attempts to equate radio broadcasting with Internet music services. They already tried to force U.S. companies to pay into a fund to boost expensive Canadian news, but that rule is on hold as it heads to the courts. 

Still, the CRTC isn't finished trying to force new laws onto this still relatively new technology.

"It also said its preliminary view is that those streamers should “contribute to the discoverability of Canadian, French-language and Indigenous music, 
either through financial contributions or through initiatives targeting the promotion and exposure of these songs to their users.”

The streamers claim they already pay royalties to the music industry and they shouldn't have to contribute more.

The hearing is set to last for five days. 


CRTC launches hearing on Canadian content obligations for music streamers

 

September 18, 2025 7:23 am  #2


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

They had better not force anything, let alone Canadian content, onto my Spotify or any online platform where I am a paying user... I pay damn good money for Spotify Premium Duo and Netflix, and as soon as the CRTC forces such platforms to force Canadian content onto us, I won't be getting my money's worth. Thanks to their dumb-as-a-stick algorithm(s), Spotify (and probably all other music streamers, e.g. Apple Music and Amazon Music) already rams no-name no-talent crap that doesn't interest me down my throat as "suggested for you" or "what's new" items, and they already voluntarily push Canadian material, mostly established artists and hit songs, to the top of the "recommended" lists below each of my existing playlists. Sure, there may be some excellent up-and-coming Canadian and Indigenous (and French-language) talent out there, but with all due respect, I want to hear what I want to hear and not what the platforms and their algorithms (and, by extension, the CRTC) want me to hear.

 

September 18, 2025 8:08 am  #3


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Forward Power wrote:

They had better not force anything, let alone Canadian content, onto my Spotify or any online platform where I am a paying user... I pay damn good money for Spotify Premium Duo and Netflix, and as soon as the CRTC forces such platforms to force Canadian content onto us, I won't be getting my money's worth. Thanks to their dumb-as-a-stick algorithm(s), Spotify (and probably all other music streamers, e.g. Apple Music and Amazon Music) already rams no-name no-talent crap that doesn't interest me down my throat as "suggested for you" or "what's new" items, and they already voluntarily push Canadian material, mostly established artists and hit songs, to the top of the "recommended" lists below each of my existing playlists. Sure, there may be some excellent up-and-coming Canadian and Indigenous (and French-language) talent out there, but with all due respect, I want to hear what I want to hear and not what the platforms and their algorithms (and, by extension, the CRTC) want me to hear.

^^ Absolutely agree.

I have always argued the CRTC should keep their noses out of content and let broadcasters and their audiences decide what people want to hear.

The idiotic idea of forcing CanCon on any foreign country's services, especially when they're not even based here, is insane. 

And as I have long maintained, the Internet is NOT the same as broadcasting. It does not use the scarce "public airwaves" and thus should not be regulated in the same way. This is a simple cultural cash grab that can't be justified, but that won't stop them from trying. 

My fear is if they push this too far, the out-of-country services so many here really enjoy will simply decide it's no longer worth the money trying to please irrational regulators, pick up their toys and go home, leaving Canadians with a lot fewer choices. 

And no one wants to see that happen.

     Thread Starter
 

September 18, 2025 8:15 am  #4


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Should be no free lunch for the streamers.  One way or another if they are doing business here and making money here they should be paying taxes and supporting Canadian artists or producers.  You can't have two industries that are more or less the same and one has no regulations and the other does.  I am not saying that Spotify should be offering 35% cancon, but there are other ways they can be involved in Canadian media.  However nothing is going to happen as long as you know who is in office south of the border. Besides in many ways it is already happening with Netflix and a few others that are invested here with productions and spending a good amount of cash.   

 

 

September 18, 2025 8:30 am  #5


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

Should be no free lunch for the streamers.  One way or another if they are doing business here and making money here they should be paying taxes and supporting Canadian artists or producers. 

It's not a "free lunch." They pay taxes here like everyone else. But forcing content on them? No way.

Where does it end? Spotify is NOT a Canadian company nor is it a Canadian radio station. They need to pay in the same way other foreign companies do. But no government agency gets to tell U.S.-based Home Depot what products they can sell here or where they must be made. If you don't agree, don't shop there.

Why is broadcasting the only one that gets this ridiculous stipulation attached to it?

paterson1 wrote:

 Besides in many ways it is already happening with Netflix and a few others that are invested here with productions and spending a good amount of cash. 

So why isn't that enough? It can be argued they're already supporting the Canadian industry by spending big bucks here to produce their content. I don't need to see the red and white Maple Leaf flag in everything. Can you imagine the outrage if there was a "U.S. content" regulation for Canadian broadcasters who want to do business down south? The screams would be heard from one border to the other. 

Canada has a great culture. It's fine to argue it should be reflected here and that's one of the missions of the taxpayer supported CBC and it's the mandate of the CRTC. But we shouldn't force anyone else to do it in other countries. And they shouldn't have to do it here. Imagine if American or European producers demanded a certain quota that reflected their culture on our TV or radio stations. It's insane to suggest we do the same with their output.

Let the marketplace decide. Viewers and listeners will tell you what they want to see and hear. Not the government. 

     Thread Starter
 

September 18, 2025 8:54 am  #6


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Don't worry, there's no effective way to implement a Cancon-like quota system to non-linear streaming services.

The end result of this will be a surtax, 100% of which will be paid by consumers, who will receive nothing in return.

 

September 18, 2025 2:32 pm  #7


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

RadioAaron wrote:

The end result of this will be a surtax, 100% of which will be paid by consumers, who will receive nothing in return.

While I fail to dispute your point, I argue that once applied, we'll most likely see a lot more involvement through points programs, no doubt.
Perhaps meaning that Loblaws owned properties eats the difference for us, knowing that you have to shop at only their stores to get these points... (something like that)

Loblaws is already pushing Apple heavily as is... 


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

September 18, 2025 3:49 pm  #8


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Where to start?  First of all Spotify may be a US company but their focus is international with offices and facilities all over the world including Toronto..https://www.lifeatspotify.com/locations

Within the EU Spotify is committed to at least 30% of their on demand streaming catalogue must consist of European works.  And these works must be given prominence in the services interface. 

France requires Amazon and Netflix to reinvest 20-25% of their French revenues into local film and TV production. Since 2021 over $1 billion has been invested in French content. 

Spain requires that 5% of a services revenues be reinvested in local content.

So Canada exploring ideas on regulating streaming services is neither new or unique to Canada. 

It seems that Spotify and others are open to being part of the Canadian media landscape just as they are in other countries and this includes a cost.   Most would agree that some regulation should be in place.  This is how business operates and there needs to be a commitment from both sides.

 

September 18, 2025 3:52 pm  #9


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Stingray was the first up at the hearings and guess what they asked for? A reduction in the amount of CanCon they have to play and a change to what constitutes a "Canadian" song under the existing definition.

From Broadcast Dialogue:

"The company asserted that the current framework is pushing listeners away from traditional radio and into the arms of unregulated foreign streaming giants..." 

“We can no longer pretend that airing three and a half times the amount of Canadian music that listeners want helps the Canadian music industry grow,” [Stingray Radio president Steve] Jones contended. “All this does is force radio to overplay Canadian songs and push people away from the media.”

My prediction: the CRTC panel has already made up its minds and this is all for show to provide an illusion of "fairness." There's no way Stingray will get their request for less CanCon, although it's possible the Commission could rearrange what constitutes a Canadian song, since the current rules don't make much sense.


Stingray kicks off CRTC hearings calling for overhaul of CanCon rules

     Thread Starter
 

September 18, 2025 3:54 pm  #10


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

Within the EU Spotify is committed to at least 30% of their on demand streaming catalogue must consist of European works.  And these works must be given prominence in the services interface. 

What the quotas do in countries that have them is reduce the over all selection.

There are two ways to achieve a quota
1) Add titles that comply, and when you run out...
2) Remove  those that don't.

These are anti-consumer rules that raise costs and reduce choice.

 

September 18, 2025 4:01 pm  #11


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Stingray, Rogers, Bell, Vista, Durham, SiriusXM Canada, the Canadian Association of Broadcasters, and others are all asking for a reduction of Cancon to about 25%.... Stingray was first to speak, but all of these groups had to submit their interventions here before their respective hearings, which you can read now. 

Even Music Canada (which represents the big three music labels) supports the other half of the request, which is to count every song by a Canadian artist as Canadian.. however, they want the 35% standard to stick around, despite all kinds of research to show it's 3.5x too high....

I actually think these requests have a 50/50 chance of being included in the revised regulations

 

September 18, 2025 4:03 pm  #12


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

France requires Amazon and Netflix to reinvest 20-25% of their French revenues into local film and TV production. Since 2021 over $1 billion has been invested in French content. 

Spain requires that 5% of a services revenues be reinvested in local content.

Canada is primarily English speaking, whereas France and Spain are not. The U.S. is primarily English speaking. Netflix knows that in order to compete in Spain and France, they'd have to produce Spanish and French content anyways. It's completely different in Canada

 

September 18, 2025 6:10 pm  #13


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

torontostan wrote:

paterson1 wrote:

France requires Amazon and Netflix to reinvest 20-25% of their French revenues into local film and TV production. Since 2021 over $1 billion has been invested in French content. 

Spain requires that 5% of a services revenues be reinvested in local content.

Canada is primarily English speaking, whereas France and Spain are not. The U.S. is primarily English speaking. Netflix knows that in order to compete in Spain and France, they'd have to produce Spanish and French content anyways. It's completely different in Canada

It is different in Canada as you say, since we are mostly English speaking, but so is Australia...And this should not give streamers a free pass...https://www.screendaily.com/news/australia-puts-streamer-content-quotas-back-on-the-agenda/5204023.article

 

September 19, 2025 9:24 am  #14


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

The Government can force Spotify to add more Canadian content, providing I don't have to listen to it. That choice, last time I checked, was still mine.

 

September 19, 2025 10:23 am  #15


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

torontostan wrote:

paterson1 wrote:

France requires Amazon and Netflix to reinvest 20-25% of their French revenues into local film and TV production. Since 2021 over $1 billion has been invested in French content. 

Spain requires that 5% of a services revenues be reinvested in local content.

Canada is primarily English speaking, whereas France and Spain are not. The U.S. is primarily English speaking. Netflix knows that in order to compete in Spain and France, they'd have to produce Spanish and French content anyways. It's completely different in Canada

It is different in Canada as you say, since we are mostly English speaking, but so is Australia...And this should not give streamers a free pass...https://www.screendaily.com/news/australia-puts-streamer-content-quotas-back-on-the-agenda/5204023.article

Can you tell an English American actor apart from an English Australia actor?
I agree that they should be contributing financially, but Canada is unique due to it's proximity and strikingly similar culture to America, hence Netflix's hesitancy here 

 

September 19, 2025 10:56 am  #16


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Netflix has been investing heavily in Canada.  They just don't want the regulations.  My point would be that every other industry deals with regulations and the rules change in the various countries where they do business.  The streamers should be no different.  What the regulations or arrangement will end up being is anyone's guess.  Just because we have a similar culture, live next door to the US shouldn't make any difference.  Any production that a streamer produces in Canada, whether it be Canadian themed or not, always is made for international consumption as well.  Luckily there is by far more Canadian TV seen around the world than ever.  So keep the train rolling...

 

September 26, 2025 6:47 am  #17


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

torontostan wrote:

Stingray, Rogers, Bell, Vista, Durham, SiriusXM Canada, the Canadian Association of Broadcasters, and others are all asking for a reduction of Cancon to about 25%.... Stingray was first to speak, but all of these groups had to submit their interventions here before their respective hearings, which you can read now. 

Even Music Canada (which represents the big three music labels) supports the other half of the request, which is to count every song by a Canadian artist as Canadian.. however, they want the 35% standard to stick around, despite all kinds of research to show it's 3.5x too high....

I actually think these requests have a 50/50 chance of being included in the revised regulations

The CAB made it clear on Thursday that only a reduction in CanCon requirements will keep our stations competitive with other unregulated services vying for listener attention. 

“If there was an economic argument for 35% CanCon, then the streamers would be doing it already,” added Rod Schween , President of Pattison Media and Chair of the CAB’s CEO Radio Council. “When that option is there for that audience to move to a global player rather than to another Canadian radio station…the CRTC’s own data shows the evidence of that and the impact that’s had on our industry as a whole.”

"...
“Anything that detracts from listeners choosing our medium over another one, contributes to those decreases,” he maintained."


‘Status quo will not do,’ CAB warns CRTC hearing

     Thread Starter
 

September 26, 2025 4:27 pm  #18


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

I am fine with a reduction in cancon on radio or updating the regulation.  But to say that "only a reduction in cancon" will keep our stations competitive with (other?) unregulated services is pretty naive.  Radio has got many other issues beyond cancon. 

Maybe boring and lazy programming?  Maybe too much voice tracking or no announcer and no local news?  Maybe little local content on air other than weather, traffic and commercials?  Maybe poorly trained on air talent?  Maybe no connection to your shrinking audience or the area you serve?  Maybe lack of promotion or effort?  Maybe not caring about your audience and advertisers, and only concerned about what is best for you?  Maybe a lack of imagination and trying something different?  Maybe years of avoiding your audience with as little contact as possible.  Maybe only interested in what you can take and not what you can give?  Maybe overplay of songs and artists beyond cancon?  Maybe having little or no physical presence in the town or city you are located in?  Maybe too much effort trying to chase national advertisers that have moved on?  Maybe ignoring large local businesses that haven't talked to a radio rep in years?

Less cancon the only thing that would make radio competitive?  I have doubts about that..Owners and programmeers have wiped away almost all of the advantages radio had.  Trying to compete with the new unregulated media on music alone is a waste of time. 

 

 

September 26, 2025 5:59 pm  #19


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

Less cancon the only thing that would make radio competitive?  I have doubts about that.. 

Nobody is saying that.... they're saying regarding CanCon, the only option is to lower it, not keep it where it is or raise it. They're not suggesting that lowering it is the only aspect that impacts competitiveness. I can look up a reading comprehension class for you, if you're interested in improving your skills later in life?

 

September 26, 2025 8:36 pm  #20


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

torontostan wrote:

paterson1 wrote:

Less cancon the only thing that would make radio competitive?  I have doubts about that.. 

Nobody is saying that.... they're saying regarding CanCon, the only option is to lower it, not keep it where it is or raise it. They're not suggesting that lowering it is the only aspect that impacts competitiveness. I can look up a reading comprehension class for you, if you're interested in improving your skills later in life?

I guess the class would be for RA and myself, since I just repeated what he said in his first line above.  Also I mentioned that I am fine with lowering or updating the cancon regulations.  Never said anything about  keeping everything the same or increasing cancon.  Maybe you should join RA and myself in reading comprehension torontostan??   

 

September 26, 2025 9:08 pm  #21


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

paterson1 wrote:

torontostan wrote:

paterson1 wrote:

Less cancon the only thing that would make radio competitive?  I have doubts about that.. 

Nobody is saying that.... they're saying regarding CanCon, the only option is to lower it, not keep it where it is or raise it. They're not suggesting that lowering it is the only aspect that impacts competitiveness. I can look up a reading comprehension class for you, if you're interested in improving your skills later in life?

I guess the class would be for RA and myself, since I just repeated what he said in his first line above.  Also I mentioned that I am fine with lowering or updating the cancon regulations.  Never said anything about  keeping everything the same or increasing cancon.  Maybe you should join RA and myself in reading comprehension torontostan??   

Perhaps if you didn't insult others' work in fields you know close to nothing about, and maybe actually read the articles, people would be a little less testy. 

 

 

September 26, 2025 11:13 pm  #22


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Aaron, you and I go back a few years with our sometimes heated debates.  I think we have insulted each other more than a few times, but not mean.  And I do respect your insights and knowledge, just don't always agree.  Fields I know close to nothing about?  I know more than you think.  Maybe because you don't like my comments and answers could be more the issue.  

My long list of "maybe" comments a few posts back, doesn't apply to all stations or broadcasters.  Some are doing a great job and usually have the ratings, revenue and listener loyalty to prove it. These stations are still doing the basics, so it can be done.  More stations should focus on listeners and advertisers and a few other areas.  What some in the industry think is so important isn't always as much to listeners and many advertisers. 

You recently made a comment to another poster who asked what did Bell gain from moving Windsor's 89X to Pure Country five years ago.  Windsor and area already had lots of country radio available.  You mentioned the move to Pure Country lowered costs for Bell and tied up the rights for Bobby Bones morning show in the Windsor/Detroit area.  Seems like the listeners didn't care for Bobby Bones and any savings must have been eaten up by poor revenue.  Maybe Bell had let 89X slide five years ago and now are working to make the station relevant again. The flip back to 89X has at least generated more press than Pure Country or Bobby Bones ever did.   

 

September 26, 2025 11:35 pm  #23


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

You absolutely don't know more than I think, unless you're holding back on some knowledge for some reason.

I never said Bobby Bones saved CIMX money. I said that the arrangement worked well enough as Bell/iHeart got Detroit clearance for the show.

You have no idea what you're talking about when it comes to programming. None. You've clearly never done it. You don't even understand the very basics.

Stay in your lane, whatever that is.

 

September 27, 2025 6:36 am  #24


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

hmmm .. maybe a little too much ego leaking here .. a nice, succinct forum rule : )) .. 

 

September 27, 2025 8:37 pm  #25


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

Indigenous groups want 5% of all music played on commercial radio to be by their artists. That would be in addition to existing CanCon quotas.

You can only imagine what broadcasters would do if the CRTC ever tried to officially implement that. 

Indigenous broadcasters advocate for five per cent music quota

 

     Thread Starter
 

September 28, 2025 4:41 pm  #26


Re: CRTC Launches Hearing On Regulating U.S. Streaming Serivces

RadioActive wrote:

You can only imagine what broadcasters would do if the CRTC ever tried to officially implement that. 
 

They would bury it in the 11 PM hour or not observe it at all.... it's lunacy. Why don't they do the same with streaming, Sportsnet & TSN and see how people like it then?