Years ago, Corus did an experiment and replaced the 2x4 min ad breaks with more, shorter breaks. Listener consensus was overwhelming that the stations were now playing more commercials. 

I believe some US stations in the PPM era tried a similar tactic and it ended up hurting ratings.

My weekend program on Classic 1220 has 3 blocks of commercials and currently equals 6 minutes 30 seconds.

I like the shorter, spread out breaks.

I also host a college radio program on CFMU, and I'm thankful, only a few commercials in a year (but because it's community based radio, no pay either. But all the creative freedom.

I still think 680 handles its commercial load the best of any station in the city. One break in front of a scheduled feature, like gas prices, headlines, sports, business etc. Never more than two spots at a time. They get them all in during the hour, but because there's content - even a 15-30 sec. story in between - it never seems too much. 

But it's a specialized format, of course, and not everybody else could do it. In fact, it would sound awful on a music station.  

I still can't figure out why I am geo-blocked from WECK on Tune-in even with Nord VPN set to the U.S. Yet If I try them on my phone or laptop with the appropriate VPN setting, I can listen just fine via the World Radio Map,

Paul Jeffries wrote:

100% commercial-free classic hits on my station, 24 hours a day, 7 days a week. And pretty damn good variety to boot, if I do say so myself. 



PJ

Definitely worth a listen!