Seems clear that 98.9 stays Country with Big G and Matty. I’m guessing 98.3 keeps its format and reverts to FLY-FM branding.

There’s no condition for WLYK to serve the US audience. The CRTC used the word “should”.
They’re very  intentional with the difference between the words “should” “shall” and “must”. They have no jurisdiction over it anyway.

brian451 wrote:

RadioAaron wrote:

Seems clear that 98.9 stays Country with Big G and Matty. I’m guessing 98.3 keeps its format and reverts to FLY-FM branding.

There’s no condition for WLYK to serve the US audience. The CRTC used the word “should”.
They’re very intentional with the difference between the words “should” “shall” and “must”. They have no jurisdiction over it anyway.

From the decision In response, Mr. Pole and Mr. Dickson stated that the acquisition of WLYK-FM occurred before the Bell Media acquisitions and that the process of branding had already begun. They indicated that they would revert WLYK-FM’s programming back to target Cape Vincent once the Commission renders a decision on the acquisition of the two Kingston stations.

They can’t “revert” it back to serve Cape Vincent. It never did. They said the right thing, but they don’t have to change anything.

RadioAaron wrote:

brian451 wrote:

RadioAaron wrote:

Seems clear that 98.9 stays Country with Big G and Matty. I’m guessing 98.3 keeps its format and reverts to FLY-FM branding.

There’s no condition for WLYK to serve the US audience. The CRTC used the word “should”.
They’re very intentional with the difference between the words “should” “shall” and “must”. They have no jurisdiction over it anyway.

From the decision In response, Mr. Pole and Mr. Dickson stated that the acquisition of WLYK-FM occurred before the Bell Media acquisitions and that the process of branding had already begun. They indicated that they would revert WLYK-FM’s programming back to target Cape Vincent once the Commission renders a decision on the acquisition of the two Kingston stations.

They can’t “revert” it back to serve Cape Vincent. It never did. They said the right thing, but they don’t have to change anything.

I've been to Cape Vincent and Watertown. It's really wild that a small Canadian city like Kingston is the big smoke and the neighbouring US towns across the border are the underpopulated hinterland.

andysradio wrote:

Are changes also happening Brockville as well tomorrow?

Good point.... I would assume so

From NW Broadcasters:  https://nwbroadcasters.com/2025/03/21/new-morning-show-coming-to-wow-radio-kingston-cape-vincent/

RadioAaron wrote:

In Brockville
103.7 is now Classic Rock GIANT FM

That makes sense, now that they also own Welland's Giant FM.  
Are they simply playing Welland's playlist? Or is the music different?  

https://www.giantfm.com/  still takes you to 91.7.  I can't find a link to the new Brockville station.  
 

Last edited by Radiowiz (March 24, 2025 9:20 am)

CFLY does not launch until Friday morning [just heard]. All four are just ID'ing as xxx.x FM

A summary of what's to come from Radio Insight:

My Broadcasting Relaunches Ontario Foursome Following Bell Acquisition

RadioAaron wrote:

When the radio people get to make branding decisions again...heck of an improvement,.

The former brands were all bland... no doubt about it... but I'm not sure you can say "New Country 98.9" is very cutting edge either 

andysradio wrote:

CFLY does not launch until Friday morning [just heard]. All four are just ID'ing as xxx.x FM

Pretty fly for a My guy.

RadioQuiz wrote:

If my math is correct, was MY not near the end of the approvals? They appear to be the first to get going?

How is that?

Read the decisions, the CRTC doesn't stipulate when the transitions occur, I imagine the owners all had to negotiate it with bell 

torontostan wrote:

RadioAaron wrote:

This one actually communicates the frequency....how novel...still the most important aspect of any radio logo.

What, where, how - are all there. Before - arguably none of those.

"Where".. admittedly I never noticed that none of bell's station logos have the city name included.... good observation, I wonder why that is

However, the frequency was in the old logo... albeit barely 

I'd argue that "99" doesn't communicate the frequency at all in 2025 -- that's the biggest part that makes the logo not even look like it's for a radio station.
 

Last edited by RadioAaron (March 24, 2025 8:11 pm)

My Broadcasting is running a survey about its new Brockville stations with a $100 gift card at a local pizzeria if you're the lucky winner. You can see the questions being asked here. 

Brockville Radio Stations Officially Change Ownership

torontostan wrote:

RadioAaron wrote:

I'd argue that "99" doesn't communicate the frequency at all in 2025 -- that's the biggest part that makes the logo not even look like it's for a radio station.
 

By that standard, the only major Toronto stations that pass the test are CBC Radio 1 and 680, nobody else mentions "Radio" or "FM" in their logo...... CILQ, CFNY, CIND, CHUM, CFXJ, and so on...

What I meant by that is that “99” is useless in identifying it as a radio station, not the lack of the word radio.

From what I see -

The answer is - it was taken from an email we sent the advertisers + a bit of writing.

I would be more than happy to answer any of his questions