I'm curious to see how the ratings fare on the PPM stations. Small (one day) sample, but you'd think it would be pretty bad.

RadioActive wrote:

So unless they're both wrong.... 
 

Alan probably cribbed the RI story instead of getting the frequency of his company's station right.

Almost certainly it's meant to be Boom 99.7, but Toronto's Boom gets mentioned a fair bit on that site, so easy mistake.

The story on the Global website not only lists all the stations involved, but links to their respective websites. When you click on Boom 97.3, it goes to the Stingray station in Toronto. Make of that what you will. 

O Canada! Corus FM Radio stations to play exclusively Canadian music March 1

If you go and read the story that is linked on Boom 99.7's website it also mentions Boom 97.3
It also mentions at the top of the article Corus stations and then lists off all the "Corus" stations taking part. Boom 99.7 is not listed but Stingray's Boom 97.3 is with the link to the Toronto website. I think whoever wrote the original post made a boo-boo and because of all the layoffs at Corus there is nobosy there to check it. 
https://boom997.com/news/11054212/canadian-day-corus-fm-stations-music-march-1-2025/

Last edited by brian451 (February 28, 2025 5:51 pm)

brian451 wrote:

If you go and read the story that is linked on Boom 99.7's website it also mentions Boom 97.3
It also mentions at the top of the article Corus stations and then lists off all the "Corus" stations taking part. Boom 99.7 is not listed but Stingray's Boom 97.3 is with the link to the Toronto website. I think whoever wrote the original post made a boo-boo and because of all the layoffs at Corus there is nobosy there to check it. 
https://boom997.com/news/11054212/canadian-day-corus-fm-stations-music-march-1-2025/

That’s embarrassing. Corus is literally promoting their main competitor in market #1

RadioAaron wrote:

paterson1 wrote:

torontostan wrote:

I'm curious to see how the ratings fare on the PPM stations. Small (one day) sample, but you'd think it would be pretty bad.

For one day, can't see it would make any difference.  Like anything else you may lose some listeners and gain others.
Boom 97.3 seems to do alright on July 1st with their Canada Day marathon.  They have been doing this for years, and they always have a lot of commercials sold.  If it wasn't popular doubtful that so many ads would be on the program.


 

That’s not how ad buys work

But I agree that it’ll probably be a wash. If it’s promoted well, you’ll have more CUME (listeners) but the TSL (time spent listening) will go down.

I’ll post the results here Monday.

I know that the ROS ads will run anyway, but Boom's July 1st Canada Day programming usually has sponsors. 

I have been listening to Q107 for about 45 minutes.  I rarely listen to Q and they sound good.  Consistently heavier than I remember.  For a rock station, always thought Q was a bit light.  I am glad that they have some content and not just playing a bunch of canuck music.  Some good stations breaks explaining the promotion and morning announcer Kella has been reading texts and had some listeners on air.

Some calls and breaks are a bit hokey, but hokey has a time and place.  Good on Corus for doing this today.  I will give a listen to some of our local Corus stations in K/W later today.  Apparently the all Canadian tunes go right up until midnight.   

RadioAaron wrote:

OK

Written by Canadians.

In yesterday's list BOOM 99.7 in Ottawa was not there.  So, I phoned yesterday to see if it would be participating.
No one answered my call.  I left a message.  No return phone call.
Corporate incompetence telling me the state of what was once, a communication industry.

RadioActive wrote:

brian451 wrote:

I think Alan made a mistake with Boom because he mentions Boom 101.9 Cornwall but then Boom Toronto. I think he meant Boom 99.7 which is a Corus station

I thought that, too, at first. But here's another version of the story with the same stations listed - including Stingray's CHBM, referred to by those call letters. So unless they're both wrong, perhaps Boom is getting in on the act. Nothing on their site about it, though. 

I know we have a member here named "Boomboy," who works at 97.3. Perhaps he can confirm one way or another. 
 

 
First I have heard of this. Alan does not work for Stingray or any association with boom 97.3. However neat idea to consider.

RadioActive wrote:

How can there be two different companies using the "Boom" moniker? Isn't that name copyrighted or proprietary in some way? 

The "boom" moniker is actually owned by Bell Media, so I'm guessing Stingray and Corus pay some type of royalty fee to use it on their stations?

Boom FM - Wikipedia


PJ