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January 22, 2025 10:32 am  #1


It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I admit it's cynical, but it also seems to be a pattern. Almost every year, Bell does their annual "Let's Talk Day," advocating for mental health. (I heard it on CFRB Wednesday.)

And then a few weeks later, the company announces a new round of layoffs. Which I'm sure is no one's idea of encouraging mental health.

So when is the axe being lowered in 2025? We'll be watching to see if it happens - again. When/If it does, "let's talk" about what an odious organization this is. 

 

January 22, 2025 11:16 am  #2


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Some on here like to use Let's Talk Day as another excuse to trash Bell and the other conglomerates.  Fine.  However, Let's Talk has been a success in raising the awareness of mental illness and bringing discussion to this disability that affects almost everyone.  And for that, like it or not, Bell deserves credit. 

 

January 22, 2025 11:29 am  #3


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

paterson1 wrote:

Some on here like to use Let's Talk Day as another excuse to trash Bell and the other conglomerates.  Fine.  However, Let's Talk has been a success in raising the awareness of mental illness and bringing discussion to this disability that affects almost everyone.  And for that, like it or not, Bell deserves credit. 

But it's disingenuous behaviour P1.  That credit is NOT deserved when they don't regard the mental heath of the staff they trash.  Let's Talk is just a do-gooder front they put on.

All of these corps are the same way.  Rogers, Bell, Corus ... and even the smaller players to some extent such as Evanov, Vista and Stingray.  Corporations are just what they are: business first.  That's just fine, but I take all of their "initiatives" worth a grain of salt.

 


Cheers,
Jody Thornton
 
 

January 22, 2025 12:39 pm  #4


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Rarely listen to 1010 anymore, but 'Let's Talk Day' is an automatic channel changer.  Phone service promo disguised as public service.  Up yours, Bell.

 

January 22, 2025 2:38 pm  #5


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I have a feeling there will be fewer layoffs this year as about half of the stations are being sold. So that means that a lot of the staff of those stations will be moving with the new owners. As for the remaining hosts I feel that they have already moved a lot of programming to national so there is not a lot of shows or hosts to layoff. 

 

January 22, 2025 2:54 pm  #6


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I wonder if the layoffs will lean toward Bell world stores?  
What is up with places like Dufferin Mall, where you have a Bell World store, a Best Buy Express store and a Best Buy Mobile store all right close to each other? 
The only logic I see is they're trying to prevent competing sources from renting those spaces. 

Even so, it might be more cost effective to close something down and just let things unfold as they will. 
They could always put a kiosk back in that mall if they really need to draw attention to themselves that badly...


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

January 22, 2025 3:03 pm  #7


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Radiowiz wrote:

I wonder if the layoffs will lean toward Bell world stores?  
What is up with places like Dufferin Mall, where you have a Bell World store, a Best Buy Express store and a Best Buy Mobile store all right close to each other? 
The only logic I see is they're trying to prevent competing sources from renting those spaces. 

Even so, it might be more cost effective to close something down and just let things unfold as they will. 
They could always put a kiosk back in that mall if they really need to draw attention to themselves that badly...

A lot of the Bell World retail stores are owned/managed by a third party under contract with Bell.

My understanding is that Rogers has the same arrangement for some of their retail locations.


 

 

January 22, 2025 3:14 pm  #8


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Glen Warren wrote:

Radiowiz wrote:

I wonder if the layoffs will lean toward Bell world stores?  
What is up with places like Dufferin Mall, where you have a Bell World store, a Best Buy Express store and a Best Buy Mobile store all right close to each other? 
The only logic I see is they're trying to prevent competing sources from renting those spaces. 

Even so, it might be more cost effective to close something down and just let things unfold as they will. 
They could always put a kiosk back in that mall if they really need to draw attention to themselves that badly...

A lot of the Bell World retail stores are owned/managed by a third party under contract with Bell.

My understanding is that Rogers has the same arrangement for some of their retail locations.

Okay I think I understand this one. (Dufferin mall specific) the third party owns all 3 stores? 

*Bell World, Best Buy Express and Best Buy Mobile
 

Last edited by Radiowiz (January 22, 2025 3:15 pm)


CityNews 24/7: https://toronto.citynews.ca/video/
RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 

January 22, 2025 3:21 pm  #9


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

brian451 wrote:

I have a feeling there will be fewer layoffs this year as about half of the stations are being sold. So that means that a lot of the staff of those stations will be moving with the new owners. As for the remaining hosts I feel that they have already moved a lot of programming to national so there is not a lot of shows or hosts to layoff. 

You may not be wrong. But what does it say about a company that has laid off so many people and shut down so many stations, that there's no room left to fire anyone? Not an organization I'd want to work for. 

It reminds me of what happened at City TV not long after the Rogers takeover. They fired so many people at once, they actually had to hire some of them back (including, most notably, former anchor/reporter Pam Seatle.)

     Thread Starter
 

January 22, 2025 7:58 pm  #10


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I wonder what the penalty would be as a Bell broadcaster for not following the day's 'recommended' topic recommendations.

Last edited by Chrisphen (January 22, 2025 7:58 pm)

 

January 22, 2025 9:34 pm  #11


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

 

January 22, 2025 9:36 pm  #12


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I wonder what Bell Canada's political donations look like.

 

January 22, 2025 11:28 pm  #13


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I avoid the Bell Let's Talk crap like the plague. No interest in hearing or watching any of it. Thursday can't come soon enough.

 

January 22, 2025 11:55 pm  #14


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

There was a time when I'd see dozens of Let's Talk postings on social media from young people that I'm connected with, particularly on Instagram. But those postings have been declining in recent years, and this year only one of my contacts posted anything about it. This year's dreadful ad campaign, which I'm sure I would have found to be both depressing and completely out of touch if I were a young person, certainly wouldn't have helped.

 

January 23, 2025 7:25 am  #15


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Lorne wrote:

There was a time when I'd see dozens of Let's Talk postings on social media from young people that I'm connected with, particularly on Instagram. But those postings have been declining in recent years, and this year only one of my contacts posted anything about it. This year's dreadful ad campaign, which I'm sure I would have found to be both depressing and completely out of touch if I were a young person, certainly wouldn't have helped.

The reason you haven't seen as much in recent years is because there's no "incentive" to repost etc... Bell no longer does the five cents or whatever it is for each action.

 

January 23, 2025 7:43 am  #16


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I wonder how many Canadians will boycott Amazon after yesterdays massive announcement, and if/when the new administration in the US inflicts the proposed tariffs upon us. 

 

January 23, 2025 10:00 am  #17


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Former CP24 personality Patricia Jaggernauth used her social media channels to provide an update on her discrimination lawsuit against Bellmedia on #LetsTalkDay

Last edited by BowmanvilleBob (January 23, 2025 10:00 am)

 

January 23, 2025 10:31 am  #18


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Forward Power wrote:

Lorne wrote:

There was a time when I'd see dozens of Let's Talk postings on social media from young people that I'm connected with, particularly on Instagram. But those postings have been declining in recent years, and this year only one of my contacts posted anything about it. This year's dreadful ad campaign, which I'm sure I would have found to be both depressing and completely out of touch if I were a young person, certainly wouldn't have helped.

The reason you haven't seen as much in recent years is because there's no "incentive" to repost etc... Bell no longer does the five cents or whatever it is for each action.

Good point ... I'd forgotten about that. Still, it shows how meaningful Let's Talk is to them now, that they've almost completely stopped talking about it. And this is despite the fact that I often see them posting about other mental health initiatives that don't involve Bell, and that wouldn't involve any cents-per-post incentive either.

 

January 23, 2025 9:51 pm  #19


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

torontostan wrote:

brian451 wrote:

I have a feeling there will be fewer layoffs this year as about half of the stations are being sold. So that means that a lot of the staff of those stations will be moving with the new owners. As for the remaining hosts I feel that they have already moved a lot of programming to national so there is not a lot of shows or hosts to layoff. 

Most bell employees don't work in radio. I have sources at some of the sold stations saying that employment offers are significantly lower than what they're currently making...... yikes. Grass isn't always greener folks.......

Same. These "saviours" of local radio are operating under the same big-picture circumstances as the bigs, but with fewer resources.

 

February 28, 2025 4:53 pm  #20


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

The topic from January 22, 2025: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

The answer: Friday, Feb. 28, 2025.

Well, at least no media jobs are lost this go round. But it's still very early in the year. And if you ever wonder why you can't get anyone on the line without waiting for hours, here's why:

Bell Media eliminates 98 jobs, mostly in ‘service and corporate departments’ 


 

     Thread Starter
 

February 28, 2025 6:43 pm  #21


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Also I don't think Bell ever did anything on Mike Bullard when he faced harassment charges against his ex girlfriend, even though his behavior was the result of mental illness.
They just fired him and abandoned him.
Yes what he did was criminal behavior, but if Bell was serious about addressing mental problems you'd think they would somehow mention something that happened with one of their very prominent stars.


 

 

February 28, 2025 9:42 pm  #22


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

newsguy1 wrote:

Also I don't think Bell ever did anything on Mike Bullard when he faced harassment charges against his ex girlfriend, even though his behavior was the result of mental illness.
They just fired him and abandoned him.
Yes what he did was criminal behavior, but if Bell was serious about addressing mental problems you'd think they would somehow mention something that happened with one of their very prominent stars.


 

Mike?  Mike who?
 

 

February 28, 2025 10:19 pm  #23


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

I know these companies are imperfect, to say the least, but it's worth mentioning that both Bell and CORUS now provide employees with the best mental-health coverage available anywhere in their benefits packages.

 

March 1, 2025 9:12 am  #24


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Walter wrote:

newsguy1 wrote:

Also I don't think Bell ever did anything on Mike Bullard when he faced harassment charges against his ex girlfriend, even though his behavior was the result of mental illness.
They just fired him and abandoned him.
Yes what he did was criminal behavior, but if Bell was serious about addressing mental problems you'd think they would somehow mention something that happened with one of their very prominent stars.


 

Mike?  Mike who?
 

 
A little respect for the dead, Walter.

 

March 1, 2025 10:26 am  #25


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Shorty Wave wrote:

Walter wrote:

newsguy1 wrote:

Also I don't think Bell ever did anything on Mike Bullard when he faced harassment charges against his ex girlfriend, even though his behavior was the result of mental illness.
They just fired him and abandoned him.
Yes what he did was criminal behavior, but if Bell was serious about addressing mental problems you'd think they would somehow mention something that happened with one of their very prominent stars.


 

Mike?  Mike who?
 

 
A little respect for the dead, Walter.

I respected Mike Bullard.  'Mike who' represents Bell's treatment of the man when he was unceremoniously kicked to the curb and forgotten.
 

 

March 1, 2025 11:28 am  #26


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Walter wrote:

Shorty Wave wrote:

Walter wrote:

Mike?  Mike who?
 

 
A little respect for the dead, Walter.

I respected Mike Bullard.  'Mike who' represents Bell's treatment of the man when he was unceremoniously kicked to the curb and forgotten.
 

 
Gotcha.

 

March 1, 2025 2:08 pm  #27


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

So out of the 1200 union jobs axed, I asked a Bell tech and it ranged from broadcast to line techs in the field. Middle management, boots on the ground, on-air staff, everyone has been affected this time around. 

 

March 2, 2025 3:27 pm  #28


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

98 jobs isn't very many. The media loves to report on itself. Other companies routinely layoff people and nobody seems to care. 

 

March 2, 2025 4:33 pm  #29


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

Well, for the purposes of this site, those other companies don't run radio stations across the country. And it's also not their first series of layoffs. Last February, they chopped an astounding 4,800 jobs. That number is not something you often see with any firm in Canada. And there were more to come.

So seen in sum, it does draw attention.

     Thread Starter
 

March 2, 2025 5:06 pm  #30


Re: It's Bell Let's Talk Day. How Long Until The Layoffs Start?

RadioActive wrote:

Well, for the purposes of this site, those other companies don't run radio stations across the country. And it's also not their first series of layoffs. Last February, they chopped an astounding 4,800 jobs. That number is not something you often see with any firm in Canada. And there were more to come.

So seen in sum, it does draw attention.

Bell Media didn't chop an "astounding" 4,800 jobs.  BCE (Bell Canada Enterprises) made the cuts to it's various subsidiaries of which their are 13.  Bell Media is one of those subsidiaries.  The majority of the cuts were with Bell Mobility, The Source, and other phone divisions.