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December 14, 2024 3:27 pm  #1


Billboard Music Awards Broadcast Last Thursday..Who Knew??

US Network FOX heavily promoted and broadcast the 2024 Billboard Music Awards last Thursday from 8-10pm.  I watched some of the show and thought it was well done what I saw.  No OTA network in Canada picked up the program.  

Ratings apparently were a disaster.  Only 1.26 million tuned in to FOX for the show.  As recently as 2019 the Billboard Awards had a little over 8 million viewers.  In fact, other than CBS, all the US OTA nets had a very weak Thursday in prime time... From TV Ratings Guide..http://www.thetvratingsguide.com/2024/12/thursday-tv-ratings-121224-billboard.html

 

December 15, 2024 1:30 am  #2


Re: Billboard Music Awards Broadcast Last Thursday..Who Knew??

"Other than CBS". That is the key. The Eye Network's Thursday lineup crushed all of its competition. Sign of the times when a show with 5-6M viewers can claim total domination in its timeslot. Back in the day, that many viewers would have meant a series quick cancellation.

 

December 15, 2024 9:06 am  #3


Re: Billboard Music Awards Broadcast Last Thursday..Who Knew??

The pre-Rogers Citytv used to carry this broadcast, did not too bad for us! I was not aware that it aired last Thursday.

 

December 15, 2024 11:46 am  #4


Re: Billboard Music Awards Broadcast Last Thursday..Who Knew??

Shorty Wave wrote:

The pre-Rogers Citytv used to carry this broadcast, did not too bad for us! I was not aware that it aired last Thursday.

Looks like nobody in Canada ran the show this year.  Unless Much Music did but I have my doubts.  Even in the 18-49 demo with only a 2% share this would be way, way under 1 million viewers.  

Sad comment not only on the actual program, but also on music.  Like I said, I watched about half an hour and it was well done, with good performances, excellent audio, engaged audience, and most of the nominees/winners in the auditorium.

     Thread Starter