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I watched the movie Gremlins this evening and WildBrain has been playing the same ads over and over and over about medicine ads like Vicks and Metamucil. It got to the point where I had to tune the TV to a different channel. It is also happening during an airing of "Are You Afraid of The Dark?". Why can't WildBrain air other ads that are aimed at kids or teens other than these same Vicks/Metamucil medicine ads over and over? It is getting ridiculous.
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Everybody does it.
CNN with endless mesothelioma ads __ how many people do you know with that disease?
In Toronto 1010 and 640 are inundated with products made by New Nordic... cures for baldness, impotence, weight loss, and on and on.
A few months ago I'd never heard of New Nordic, now it's everywhere.
Not to mention Desjadains or however it's spelled.
Hey and of course let's not start on Spence diamonds.
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Coughing after taking Metamucil is probably not a great idea.
PJ
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I don't think the sales department cares who is buying time, as long as all the spots are sold and the $$$ keeps rolling in. But I agree. Seeing or hearing the same ads endlessly is quite annoying.
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mace wrote:
I don't think the sales department cares who is buying time, as long as all the spots are sold and the $$$ keeps rolling in. But I agree. Seeing or hearing the same ads endlessly is quite annoying.
And in the case of these smaller FAST services, there really isn't a traditional sales department at all. It's just programmatically bulk-bought high and wide and super-cheap. Advertisers don't know specifically what they're buying; just reach, and if they're lucky, with some demographic info attached.
The services themselves just make the space available, and if only two advertisers filtered through, then that's what will fill that space.