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July 9, 2024 8:53 am  #1


AM640 & Q107 Running The Same Contest. But Will Two People Win?

I was a bit surprised to hear AM640 running a contest that awards winners a trip to Dublin, Ireland to see AC/DC in concert. It's a nice prize, but I found it a bit odd for 640's audience, which generally skews older. It was more something I expected to see on sister station Q107. 

And sure enough, Q is running the exact same contest with the exact same prize. The FM takes entrants at 7AM,12PM, 5PM and 9PM, while 640 alerts people when their contest runs - at 7:05AM, 8:05AM, 4:05PM and 5:05PM. 

Both ask listeners to answer an AC/DC trivia question on their websites, and enter the answer on their respective websites. (It may well even be the same question on both stations.) The promotion runs until July 26th.

OK, fine. And maybe this is nitpicking but I can't help wonder - are there two prizes or just one? Are they double dipping by running the same contest on two separate stations, with only a single winner from one or the other getting the trip? 

I suppose there's nothing wrong with that, but it seems to me in the interest of transparency, they should be awarding two prizes - one for Q listeners and the other for those who tune in 640. But I get the impression that's not what they're doing. Please feel free to correct me if I'm wrong.

Maybe it's just me. But I can't remember two stations running the same contest at the same time and only rewarding one of their listeners the grand prize. 



 

July 9, 2024 9:06 am  #2


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

This isn't new. Bell's Move brand and Bounce brand constantly do this. Also, other Corus stations are most likely taking qualifiers for the same contest. 

 

July 9, 2024 9:13 am  #3


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

rawkgurl wrote:

This isn't new. Bell's Move brand and Bounce brand constantly do this. Also, other Corus stations are most likely taking qualifiers for the same contest. 

They sure are!

 

July 9, 2024 9:21 am  #4


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Dicky Doo wrote:

 . . . why Ireland?     Isn't AC*DC an Australian band?     

British... Brian Johnson is a Geordie, i.e. from Newcastle.

 

July 9, 2024 9:23 am  #5


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

You're right - it's not just Toronto. Turns out this contest is also underway at Corus' Rock 101 in Vancouver, Chuck 92.5 FM in Edmonton, CHQR in Calgary, Power 97 in Winnipeg, FM96 in London, Dave FM in Kitchener, Boom 99.7 in Ottawa, Boom 101.9 in CornwallY108 in Burlington, The Wolf in Peterborough, Big 96.3 in Kingston and Big 101 in Barrie.

And I'm not even sure that's all of them! If they're going to run this contest, they should at least tell people they're competing for a winner with listeners across part of Canada. It certainly lowers the odds that they'll win. 











     Thread Starter
 

July 9, 2024 9:53 am  #6


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Anyone familiar with the laws?

 

July 9, 2024 9:55 am  #7


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Saul wrote:

Anyone familiar with the laws?

As long as it's disclosed in the rules, it's fine.

 

July 9, 2024 10:12 am  #8


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

I can't wait to hear how 640 explains that the winner of their much hyped Dublin AC/DC concert lives in Edmonton or Vancouver. 

     Thread Starter
 

July 9, 2024 10:28 am  #9


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

RadioAaron wrote:

Saul wrote:

Anyone familiar with the laws?

As long as it's disclosed in the rules, it's fine.

The rules are posted. It seems pretty clear this is a Corus contest. Nice prize and just enough time to get a glimpse of the city and have a few pints...

 

July 9, 2024 11:12 am  #10


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Forward Power wrote:

Dicky Doo wrote:

 . . . why Ireland?     Isn't AC*DC an Australian band?     

British... Brian Johnson is a Geordie, i.e. from Newcastle.

The other guys in the band were raised in Australia, though the Young brothers were born in Scotland (as was original singer Bon Scott). Item of note: elder brother George Young was a member of The Easybeats, known for "Friday On My Mind".

Regarding the national aspect of the contest - as stated previously, Bell and Rogers have been doing this for a while. I think my chances of winning are already low enough so the nationwide angle doesn't bother me.

Last edited by Binson Echorec (July 9, 2024 11:22 am)

 

July 9, 2024 11:17 am  #11


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

My point is that they should make it clear on air that this isn't just a local contest. They seem to go out of their way to avoid doing that. Right or wrong, to me it changes the perception of your chances of winning. 

     Thread Starter
 

July 9, 2024 11:22 am  #12


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

And Tim Hortons goes out of their way to bury the fact that the 10 cars they give away as part of Roll Up The Rim are regionally assigned (2 for BC, 1 for AB/SK/MB, 4 for ON, etc.), again cratering my chances of winning.

If it's all in the Rules & Regs, the onus is on us to read and absorb. No different than a EULA on the internet. I know we all immediately scroll to the bottom and click 'accept' without doing that though so yes, it would be nice if they were more clear about it.

I haven't read the rules but is it possible they're taking a winner from each "region" and loading up a bus for a group discount?

Last edited by Binson Echorec (July 9, 2024 11:26 am)

 

July 9, 2024 11:37 am  #13


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

I checked the rules and they're pretty clear - if not always easy to find. 

"On or about July 29, 2024 in Toronto, one (1) entrant will be selected by random draw from all eligible entries received during the Contest Period. Each entrant shall be eligible to win only one (1) Prize. The odds of being selected as a potential winner are dependent upon the number of eligible entries received by Corus."

So there's only one top prize, worth about $6,000, not one for each market. Which is pretty much what was expected.

There are also 18 secondary winners who get an "AC/DC 50 - Limited Edition Gold Coloured Vinyl Set." It's worth an estimated $750. 

There's one other thing that's always, always annoyed me and it has nothing to do with Corus. It's this technicality that applies to almost any huge prize anyone wins in Canada:

"Before being declared a Winner, each selected entrant shall be required to correctly answer, without assistance of any kind, whether mechanical or otherwise, a time-limited, mathematical skill-testing question to be administered during a pre-arranged telephone call or by e-mail to comply with the Contest Rules."

I don't know of any other country that insists on this "skill-testing question" nonsense. Can't you just win something without somehow having to "earn" it? Why do Canadians have to jump through this hoop just to claim a prize? It's almost as if we can't ever just be lucky.

And what happens, God forbid, if you're lousy at math and nervous and somehow get the answer wrong? Then what becomes of your Dublin trip? Does it go to someone else or does it just vanish into thin air?

This rule, which isn't from the company but seems to apply to any major contest in Canada where the prize is worth over a certain amount, has never made any sense to me. I wish they'd finally scrap it already.

     Thread Starter
 

July 9, 2024 11:54 am  #14


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

One winner only; I figured as much.

On the skill-testing question - I agree. It's dumb and old style thinking that you somehow have to "earn" everything and that you can't just be given a prize out of sheer blind dumb luck. Never mind being lousy at math or nervous about the question, what if the winner is developmentally delayed?

 

July 9, 2024 11:56 am  #15


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

I've been to Dublin a couple of times and really enjoyed it ... and other parts of Ireland too.
The winner of the contest would be much better off ditching the concert with a bunch of washed up old men and spend all their time in Dublin or surroundings.
I'm assuming they don't force you to go to the concert.
 

 

July 9, 2024 12:03 pm  #16


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

RadioActive wrote:

My point is that they should make it clear on air that this isn't just a local contest. They seem to go out of their way to avoid doing that. Right or wrong, to me it changes the perception of your chances of winning. 

Why on earth would they do that? A promo should sound as big as legally possible.

 

July 9, 2024 12:41 pm  #17


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

They wouldn't and they don't of course. Nor would I really expect them to. But it might be nice to know that this contest has a lot wider field than it first appears. I might buy a lottery ticket if I thought I had a one in say, 300,000 chance of winning. If the odds are millions-to-1, I'm saving my money. 

(Actually, I never buy lottery tickets because my luck is all bad. But it's the principle of the thing.)

     Thread Starter
 

July 9, 2024 1:01 pm  #18


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

This is a free contest (aside from time spent listening).

 

July 9, 2024 1:09 pm  #19


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

My attitude is why enter a contest you have virtually no chance of winning, against all odds? So it doesn't matter if it costs anything. The effort of waiting for the trivia question, going to the site and filling in all that info over and over again is just not worth my time. Others may feel differently and I wish them luck. 

They're going to need it. 

     Thread Starter
 

July 9, 2024 1:26 pm  #20


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Are they only giving away one trip or do they have two or three? 

 

July 9, 2024 1:30 pm  #21


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

As noted, there is only one grand prize. There are 18 runner-up prizes of a gold-covered vinyl album worth about $750.

     Thread Starter
 

July 9, 2024 1:44 pm  #22


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Many people will enter for the gold covered album.  Something to hang in the rec room.

 

July 9, 2024 3:27 pm  #23


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

I believe the runner-up prize is a collection of their albums on gold coloured-vinyl (in honour of their *gasp* 50th anniversary as an act). I suppose you could hang them in the rec room...but they can be played also.

Last edited by Binson Echorec (July 9, 2024 3:27 pm)

 

July 9, 2024 5:11 pm  #24


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

Stations in Buffalo have offered these types of trips, and they do mention that they are national contests.

 

July 9, 2024 6:59 pm  #25


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

ckg927 wrote:

Stations in Buffalo have offered these types of trips, and they do mention that they are national contests.

The US actually has stronger media regulations for a few things.

 

July 9, 2024 7:45 pm  #26


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

I have heard Virgin stations saying they are giving away a Vacay A Day.  Looks like they are giving away 30 cruises for two. Rules say each cruise is worth about $6,300.  I believe some of the Virgin jocks are going on the cruise too. https://www.iheartradio.ca/en/contests/virgin-radios-vacay-a-day.html.

CHUM FM use to have great success with their Breakfast In Barbados, even broadcasting live with a bunch of audience winners from the winter getaway. 

 

July 9, 2024 7:53 pm  #27


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

The Virgin contest is national.

Bell did Breakfast in Barbados on a national scale one year, but each station had its own qualifiers and winners.

 

July 10, 2024 7:11 am  #28


Re: AM640 & Q107 Running The Same Contest. But Will Two People Win?

CJYQ 92.7 in Sudbury, a Rogers station, recently did the same type of contest for the AC/DC concert at Wembley Stadium. My guess would be that other stations owned by Rogers were involved as well. When the song of the day was played, you simply had to text a number they gave on air with the word WIN to be entered.