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You've probably never heard of the Northern Super League, a group of professional women's soccer teams.
But it's about to get a lot more exposure after signing a deal with both the CBC and TSN to broadcast its games, with most appearing on OTA television.
The league has teams in Toronto, Ottawa, Montreal, Halifax, Calgary and Vancouver and begins play in April of next year.
Fledgling Northern Super League strikes broadcast deal with Bell Media, CBC Sports
CBC story on the deal
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I have no interest in Toronto FC or the MLS. Why should I care about Women's Soccer? Of course, I'm not the age group they are looking for.
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Women's pro sports is certainly seeing its renaissance...Caitlin Clark opening up the WNBA to folks that never cared or watched it before...new pro hockey league (PWHL) with TV rights and now this...I'm interested to see how this all plays out 10 years from now...is it a fad or will the fans, advertisers and TV still be around...but most importantly will everyone be making money....the WNBA has been around for almost 30 years but it is supported financially by the NBA...my bet is if that NBA support suddenly vanished the WNBA would be in deep trouble...ditto for the PWHL where the entire league and every team in it is owned and supported by one man, billionaire Mark Walter, who happens to also own the L.A. Dodgers of MLB and Chelsea of the English Premier League...if he ever gets tired of losing money you'd likely be saying goodbye to the PWHL too.
Last edited by Johnny B (June 11, 2024 8:07 pm)