1 of 1- RadioActive
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CBC Radio's Terry O’Reilly Helps Fight Radio Spots That 'Suck'
How timely. Over the past few weeks, we've had several posts about absolutely terrible and annoying radio spots (many of them with the word "Bud" in them) that seem to be proliferating on the local airwaves. Now CBC Radio 1's Under The Inlfuence host and veteran adman Terry O'Reily weighs in on what makes a great spot - and why so many of them "suck."
"When you’re hearing commercials that require a certain amount of talent to pull off, it’s stiff, bad, and amateur. That drives me crazy. And then the other thing I would say is advertisers’ belief that super repetition within a commercial makes it an effective commercial where you hear a phone number five times in 30 seconds or whatever. It’s just, it’s unnecessary. All the numbers do bleed together after a while."
Iconic Adman Terry O’Reilly Helps Fight Radio Spots That Suck
- newsguy1
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Re: CBC Radio's Terry O’Reilly Helps Fight Radio Spots That 'Suck'
Pizza chains are among the worst offenders... 967 11 11 call Pizza Pizza, hey hey hey.
439 0000 Pizza Nova.
And of course seven free sex free sex free sex.
It will be a rainy day when I buy from any of them.
- RadioActive
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Re: CBC Radio's Terry O’Reilly Helps Fight Radio Spots That 'Suck'
While I mostly agree with O'Reilly about useless phone numbers in spots, in the cases you cite, I think they actually work. By making them jingles which have been running forever, they're very memorable. Need more proof? You know what they are, even though you'll never call them! That might suggest they're actually effective.
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Thread Starter- mace
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Re: CBC Radio's Terry O’Reilly Helps Fight Radio Spots That 'Suck'
The ads done by Dick Orkin never sucked. I would actually turn the volume up to listen to them. The team of Ann Winn and Garrett Brown did some hilarious U.S. ads for Molson Golden in the 1980's.