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June 8, 2015 3:31 pm  #1


Apple Music streaming service launches with Beats 1 radio station

(Via Wired)
Apple's "one more thing" announcement at WWDC 2015 did not really come as a surprise.

"Today we're announcing Apple Music. It's going to change the way you experience music," said the company's CEO Tim Cook. Remarkably, the service will not only launch on iOS later this month, but will be available on Android from the autumn. The service will also be free for the first three months.

Apple Music will bring together your iTunes library with tens of millions of tracks that you can either stream, or listen to offline. Apple is attempting to curate your music experience by providing intuitive, personalised playlisting features. Like Spotify, it is using expert curators to create playlists you'll want to listen to.

As part of Apple Music, the company is launching Beats 1, a 24-hour global radio station that will be run by three DJs from three different cities around the world. This includes former Radio One DJ, Zane Lowe, who will run the station from LA.

At the heart of Apple Music is "Connect", which allows musicians to express themselves and communicate with fans in whatever way they choose. This can be by posting latest tracks, behind-the-scenes photos, in-progress lyrics or a new remix. Both established and unsigned artists will be able to share their content this way.

"Apple is arriving late to the music streaming business, due in part to Steve Jobs' refusal to believe that music subscription services would ever work," says James McQuivey of Forrester.

Despite this, he does believe it could potentially beat the likes of Spotify -- "not because its service will be any better, but because it can build its new music service into the hundreds of millions of devices that its loyal Apple users already love". He adds that Apple could catch up with Spotify's paid subscriber base within a year.

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