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Thu Feb 1 3:19 pm  #1


Fox and NFL sign 5-year, $3 billion deal for Thursday night football

 

Fri Feb 2 9:02 am  #2


Re: Fox and NFL sign 5-year, $3 billion deal for Thursday night football

I believe CBS and NBC paid $450M for the Thursday rights last year. They claim to have lost $150M on the deal. 40% of FOX's revenue comes from the NFL. CBS is about 12%. CBS also has a much stronger primetime schedule than FOX. The NFL games messed with CBS's strong Thursday lineup. If viewers favourite program isn't available in its regular time slot, they will go elsewhere and may not come back. That was the "Eye" network's biggest concern.