Saw this article this morning and thought it was worth sharing. It tells the story of how much viewing information (metadata) is obtained from users of the embedded apps now installed on most TV's sold today and the monetary value of that data. For those of you who don't tether your TV to your home Internet and only view broadcasts via OTA, you still have your privacy. That may not be the case though when ATSC 1.0 is eventually replaced by 3.0.
