The Southern Ontario/WNY Radio-TV Forum / And the worst TV ad goes to WISE...

**Posted by Muffaraw Joe** November 18, 2024 10:02 pm

This ad is a hodge podge of annoying music, an unlikeable actress and how it got an okay to air is beyond belief.

I only know it because it airs 3-4 times a night on various stations. Don't ad execs get public opinion before the ad goes to air?

Does this ad drive you to do business with them. It is for the WISE app, where you can send money anywhere in the world, but the ad is really crappy and totally annoying, I need to turn the channel when it airs.

What do you say Big Yella?

Last edited by Muffaraw Joe (November 18, 2024 10:04 pm)

**Posted by RadioActive** November 18, 2024 10:14 pm

Obviously, this word from the WISE isn't sufficient...

**Posted by newsguy1** November 18, 2024 11:06 pm

The very worst TV ads are ones shown on Youtube for Prada.
They are incomprehensible.
There are two of them each lasting about five seconds each.
They appear to suggest gay relationships and have a tiny snippet of a song as two male models types look at each other or two female models look at each other seemingly with vacuous desire.
The word Prada appears in the top left hand of the screen and the background for both is red.
The song that plays has only a small line of lyrics I think says "In dreams."
I can't find these on the Internet to post.
But the presentation seems to be the viewer needs no concentration context or understanding of what they are being shown in five seconds, except, Prada.

**Posted by Walter** November 19, 2024 4:51 am

I suppose we should just be thankful that Spence doesn't do TV ads.

**Posted by Radiowiz** November 19, 2024 5:17 am

Walter wrote:
I suppose we should just be thankful that Spence doesn't do TV ads.

Their TV ads would most likely be a lot better...something like this...

**Posted by mace** November 19, 2024 9:37 am

First time I have seen this ad. Annoying? Yes, but I have seen worse.Like the current Christmas Old Navy spot. Has a nails on a blackboard effect on me.

**Posted by Binson Echorec** November 19, 2024 10:32 am

Not sure what makes the actress "unlikeable" but it's a terrible ad - mainly because it opens with the traditional "mom, send money" scam-text.

My current favourite terrible ad is this one featuring (the clearly broke?) Gary Sinise:

Last edited by Binson Echorec (November 19, 2024 2:12 pm)

**Posted by newsguy1** November 19, 2024 12:26 pm

I doubt that Gary is broke. He's done a lot of stuff for many years.
Also I think that ad is kind of funny.
He probably thought it would be a laugh to do it.
Also that Spence ad is not bad. Kind of sappy and too long but at least there's no screaming, and no weird soap opera story line.

Last edited by newsguy1 (November 19, 2024 12:28 pm)

**Posted by Binson Echorec** November 19, 2024 2:11 pm

There is another version with Sinise choosing to watch himself over the slate of options on the service. At least the humour lands there.

Last edited by Binson Echorec (November 19, 2024 2:15 pm)

**Posted by turkeytop** November 19, 2024 4:20 pm

The worst ads have to be the prescription drug ads. They talk about, sing about and dance about the brand. But they don't say what it's intended to treat. They just say "Ask your Doctor about it". So I go to my Dr. and ask about a drug intended for menopause.

**Posted by Evuguy** November 19, 2024 9:55 pm

Probably to no one's surprise, this ad targets a younger demo. It looks to be made in the UK and the artist providing the vocals is IRAH, from the UK's Drum and Bass scene. Kind of Interesting though that they brought the ad over here, as I don't think DNB has a big following.

Info:
https://open.spotify.com/artist/17fY0VRyqRgmqI3dHlE1UU

And if you want to hear a bit more of him (probably not likely):
https://www.youtube.com/watch?v=rkjNL4dX-U4