Rogers Buys Out Bell's Stake In MLSE, The Leafs & Raptors

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Posted by RadioActive
September 18, 2024 8:38 am
#1

Buying out Bell's 37.5 per cent ownership is worth $4.7 billion. 

This could change the entire broadcast picture for the games, especially on radio. Will TSN still be able to broadcast the games or will Rogers have an exclusive as they do with the Jays? Apparently not. According to a press release:

"Sportsnet will continue to broadcast 50% of Maple Leafs regional games and 50% of Raptors games controlled by MLSE."

Either way, this is a virtual earthquake in an already volatile sports market.

Rogers to Become Majority Owner of Maple Leaf Sports & Entertainment 

 
Posted by RadioAaron
September 18, 2024 8:49 am
#2

RadioActive wrote:

. Will TSN still be able to broadcast the games or will Rogers have an exclusive as they do with the Jays? Apparently not. According to a press release:
 

For now...

The deal will provide Bell with the opportunity to renew its existing MLSE broadcast and sponsorship rights long-term at fair market value. 

 
Posted by RadioActive
September 18, 2024 8:55 am
#3

If Bell loses the rights to air the Leafs and Raptors games on radio, is there any point to TSN 1050?

 
Posted by paterson1
September 18, 2024 9:06 am
#4

This will help Bell Media's bottom line for a while but could also indicate that they won't be a major bidder for NHL Canadian broadcast rights when they are up for grabs in a few years. 

 
Posted by Shorty Wave
September 18, 2024 9:11 am
#5

This is not good news for sports fans. Rogers now pretty much has a monopoly on Toronto teams broadcasts and I cannot stand Sportsnet’s Raptors coverage. And RadioActive makes a good point about TSN 1050’s future.

Just shows you how much disposable income Rogers has, first they underhandedly pouch Corus’ main speciality channels and now this. Deep pockets coming from a gouging telecom. I am also very curious to see how Bell spends their $4.7 billion, maybe beef up 1010 etc. a bit? Doubt it!

 
Posted by RadioActive
September 18, 2024 9:22 am
#6

Bell has already stated it doesn't think radio is a "viable business." Why would they put any more money into something they no longer believe in? Maybe this presages their future exit at some point. With the way they've ruined the stations they own (and all those they sold) that day can't come soon enough.

 
Posted by RadioAaron
September 18, 2024 9:23 am
#7

paterson1 wrote:

This will help Bell Media's bottom line for a while but could also indicate that they won't be a major bidder for NHL Canadian broadcast rights when they are up for grabs in a few years. 

There's a very good chance that this is just step #1 to exiting media altogether,.

 
Posted by RadioActive
September 18, 2024 9:26 am
#8
Posted by RadioActive
September 18, 2024 9:31 am
#9

So if Bell were to lose all rights to broadcasting the Leafs, Raptors and Argos, where in the world would Rogers put all the games? I suppose they could use 680 as a secondary source, which they've done before. But it doesn't happen often because TSN 1050 is always around for most of those rare conflicts. 

If Rogers ended up with all the exclusive rights and no one to share them, there could be a lot of hopscotching going on over the Toronto radio dial. 

 
Posted by mace
September 18, 2024 9:53 am
#10

So Rogers is passionate about sports and passionate about winning? Hmmm! They spend boatloads of cash upgrading the Rogers Centre so Jays fans can sit in very comfortable and much more expensive seats to watch their team lose. Jays haven't won a playoff game in eight years and won't have an opportunity to play in one this year. As for the Leafs, they win in the regular season but in the playoffs, when it counts most, not so much. But the money continues to fatten the Rogers bank account as gullible Leaf fans continue to attend their games. $$$ is the only thing Rogers is truly passionate about.

 
Posted by RadioAaron
September 18, 2024 10:01 am
#11

RadioActive wrote:

So if Bell were to lose all rights to broadcasting the Leafs, Raptors and Argos, where in the world would Rogers put all the games? I suppose they could use 680 as a secondary source, which they've done before. But it doesn't happen often because TSN 1050 is always around for most of those rare conflicts. 

If Rogers ended up with all the exclusive rights and no one to share them, there could be a lot of hopscotching going on over the Toronto radio dial. 

It the US, it's common to buy time on a smaller station....so 740 or CHIN could be options.

 
Posted by PMC
September 18, 2024 10:47 am
#12

Per Sportico, Bell has a 20 year broadcast deal. "In addition, Bell Media reached a long-term agreement with Rogers for broadcast rights for the Maple Leafs and Raptors on TSN for the next 20 years. Bell will also remain the official telecom sponsor of the Raptors, along with sponsorships of the Argonauts and Toronto FC."

Sportico article is here

 
Posted by Muffaraw Joe
September 18, 2024 12:41 pm
#13

Rogers may need money to sign baseball, free agent Juan Soto, not to mention Vladdy and Bo. This deal is "Big Boys" money...

My concern is, will hockey still be in vogue, given the changing face of the various ethnicities in Canada?

It is like the CFL, which has a really tough time attracting a younger and wider audience. A number of CFL fans are 55+. 

It is going to be interesting to watch this play out. I am wondering if my Rogers bill will increase?

 


The world would be so good if it weren't for some people...
 
Posted by RadioActive
September 18, 2024 12:44 pm
#14

RadioAaron wrote:

RadioActive wrote:

. Will TSN still be able to broadcast the games or will Rogers have an exclusive as they do with the Jays? Apparently not. According to a press release:
 

For now...

The deal will provide Bell with the opportunity to renew its existing MLSE broadcast and sponsorship rights long-term at fair market value. 

Actually, according to a BCE press release this is a done deal and TSN is safe for at least the next 20 years. So pretty much status quo for a long time to come. I'm guessing this was part of the deal that let Rogers take over. 

"Bell Media has secured access to content rights for the Toronto Maple Leafs and Toronto Raptors on TSN for the next 20 years through a long-term agreement with Rogers, also subject to league approvals. This deal cements TSN's place as Canada's Sports Leader, delivering Canada's best and most-watched sports content. TSN will also continue to broadcast Toronto Argonauts and Toronto FC games through independent agreements with the respective leagues."

Canadians can count on TSN for Toronto Maple Leafs and Toronto Raptors game action through access to content rights for 20 years
 

 
Posted by Radiowiz
September 18, 2024 12:45 pm
#15

Muffaraw Joe wrote:

I am wondering if my Rogers bill will increase?

Nope. More likely the sports package, or sports related options on your bill. 


RadioWiz & RadioQuiz are NOT the same person. 
RadioWiz & THE Wiz are NOT the same person.

 
 
Posted by RadioActive
September 18, 2024 12:46 pm
#16

Muffaraw Joe wrote:

I am wondering if my Rogers bill will increase? 

I think you can safely count on this in perpetuity, regardless of any sports deals. 

 
Posted by RadioAaron
September 18, 2024 12:47 pm
#17

RadioActive wrote:

RadioAaron wrote:

RadioActive wrote:

. Will TSN still be able to broadcast the games or will Rogers have an exclusive as they do with the Jays? Apparently not. According to a press release:
 

For now...

The deal will provide Bell with the opportunity to renew its existing MLSE broadcast and sponsorship rights long-term at fair market value. 

Actually, according to a BCE press release this is a done deal and TSN is safe for at least the next 20 years. So pretty much status quo for a long time to come. I'm guessing this was part of the deal that let Rogers take over. 

"Bell Media has secured access to content rights for the Toronto Maple Leafs and Toronto Raptors on TSN for the next 20 years through a long-term agreement with Rogers, also subject to league approvals. This deal cements TSN's place as Canada's Sports Leader, delivering Canada's best and most-watched sports content. TSN will also continue to broadcast Toronto Argonauts and Toronto FC games through independent agreements with the respective leagues."

Canadians can count on TSN for Toronto Maple Leafs and Toronto Raptors game action through access to content rights for 20 years
 

Seems to contradict Rogers' release, but is more detailed. Odd.

 
Posted by mace
September 18, 2024 12:58 pm
#18

Muffaraw Joe wrote:

Rogers may need money to sign baseball, free agent Juan Soto, not to mention Vladdy and Bo. This deal is "Big Boys" money...

My concern is, will hockey still be in vogue, given the changing face of the various ethnicities in Canada?

It is like the CFL, which has a really tough time attracting a younger and wider audience. A number of CFL fans are 55+. 

It is going to be interesting to watch this play out. I am wondering if my Rogers bill will increase?

 

The CFL's problems go back to the 60's and 70's when the games were telecast by CBC and CTV. The CFL rigidly enforced its policy of blacking out all home games including playoffs. Because Toronto and Hamilton are both situated within the 75 mile blackout radius, all Argo and TigerCat home games were not available locally. CKCO and CFPL were included in the blackout. CHEX in Peterboro carried the games but a rotor would be required. So no CFL games to watch, but the NFL is available.

 
Posted by Centerline
September 18, 2024 1:05 pm
#19

This move will still not bring a Stanley Cup back to Toronto.
Just this kind,
 

 
Posted by mace
September 18, 2024 1:19 pm
#20

Centerline wrote:

This move will still not bring a Stanley Cup back to Toronto.
Just this kind,
 

Or the kind that Allan STANLEY  wore to protect his private parts when he played for the Leafs?

 
Posted by laffin
September 18, 2024 3:52 pm
#21

The insatiable appetite of Edward Rogers to control the sports scene in Toronto has taken another step.  Rogers’ domination of the sports market in the city is evident with his recent purchase of Bell’s investment in Maple Leaf Sports and Entertainment for $4.7 billion dollars.  Bell is out Rogers is in.  MLSE owns the Toronto Maple Leafs; the Toronto Raptors; the Toronto Blue Jays, the Rogers Centre and Sportsnet, the Toronto Argonauts and Toronto FC Soccer Club.  That just leaves MLSE chairman Larry Tanenbaum, with his 20% and 5% owned by OMERS, a Canadian pension fund.  It’s only time before the Toronto’s sports teams are neglected the way The Blue Jays have been.  It’s all about Rogers’ bottom line and no more.  You only have to look at Rogers’ failure to devote interest in the Jays, it will be mirrored in their other sports entities.  What the city lacks is a sports-minded enterprise, not a profit-obsessed corporation who doesn’t know a hockey puck from a catcher’s mitt, and could care less.
 

 
Posted by Leslieville Bill
September 18, 2024 5:42 pm
#22

I'm not sure I understand Bell's reasoning.

They say they want to move from being a telecommunications company to being a technology company. What does that mean exactly?

Jeff Bezos seems to do okay with Amazon, Prime Video and AWS. Why shouldn't Bell have an eclectic mix?

Bell's stock price went up today while Rogers (Class B) went down.
 

Last edited by Leslieville Bill (September 18, 2024 5:45 pm)


- Not an industry person.  Just a guy with a love of Toronto radio. 
 
Posted by paterson1
September 18, 2024 5:53 pm
#23

Rogers neglecting the Toronto Blue Jays??  Really?  They just spent a boatload of cash to turn the Rogers Centre into a real ball park.  The Jays sit at #9 out of 30 teams in MLB in terms of payroll, at about $218 million per year.  So I don't know how you can call this neglecting the team.  Yes we can question coaching and any of the moves the team makes in terms of players and staff, but that isn't neglect.  More like poor decisions..

 
Posted by RadioAaron
September 18, 2024 5:59 pm
#24

Leslieville Bill wrote:

Jeff Bezos seems to do okay with Amazon, Prime Video and AWS. Why shouldn't Bell have an eclectic mix?


 

Because it's dragging the profitable sectors down.

 
Posted by laffin
September 18, 2024 6:20 pm
#25

paterson1 wrote:

Rogers neglecting the Toronto Blue Jays??  Really?  They just spent a boatload of cash to turn the Rogers Centre into a real ball park.  The Jays sit at #9 out of 30 teams in MLB in terms of payroll, at about $218 million per year.  So I don't know how you can call this neglecting the team.  Yes we can question coaching and any of the moves the team makes in terms of players and staff, but that isn't neglect.  More like poor decisions..

Renovations = higher ticket prices (profits), high payroll = initial bad extended contract decisions, 15 years in Cleveland = no winner, nine years in Toronto = no winner!  No reaction from Edward Rogers re:  Shapiro and Atkins failure to succeed. 
I rest my case. 

 
Posted by RadioAaron
September 18, 2024 6:22 pm
#26

The renovations were completely necessary and way more financially responsible than the original plan to knock-down and re-build

 
Posted by paterson1
September 18, 2024 6:35 pm
#27

laffin wrote:

paterson1 wrote:

Rogers neglecting the Toronto Blue Jays??  Really?  They just spent a boatload of cash to turn the Rogers Centre into a real ball park.  The Jays sit at #9 out of 30 teams in MLB in terms of payroll, at about $218 million per year.  So I don't know how you can call this neglecting the team.  Yes we can question coaching and any of the moves the team makes in terms of players and staff, but that isn't neglect.  More like poor decisions..

Renovations = higher ticket prices (profits), high payroll = initial bad extended contract decisions, 15 years in Cleveland = no winner, nine years in Toronto = no winner!  No reaction from Edward Rogers re:  Shapiro and Atkins failure to succeed. 
I rest my case. 

Not having a winning team is not neglect.  Poor coaching and front office decisions, I agree but not neglect.  If Rogers wasn't spending money on the team and facilities that would be another story. The Jays haven't turned a profit since 2020 (COVID complicated things naturally) but Rogers to their credit is spending a good amount of money on the team and the park.  More from Forbes..https://www.forbes.com/teams/toronto-blue-jays/

 
Posted by RadioActive
September 18, 2024 8:43 pm
#28

A thought provoking story from The Globe & Mail, complete with a Q&A.

Why Rogers taking control of MLSE won’t stop the mushrooming TV chaos for sports fans

 
Posted by RadioActive
September 19, 2024 8:23 pm
#29

At least one professor who studies the business of sports is predicting that the biggest winner from the Rogers takeover deal could be Amazon, once the NHL contract comes up for bids in two years. 

With NHL national rights up in 2026, could Amazon be the big winner after MLSE deal?

 
Posted by RadioActive
September 20, 2024 7:04 am
#30

RadioActive wrote:

RadioAaron wrote:

RadioActive wrote:

. Will TSN still be able to broadcast the games or will Rogers have an exclusive as they do with the Jays? Apparently not. According to a press release:
 

For now...

The deal will provide Bell with the opportunity to renew its existing MLSE broadcast and sponsorship rights long-term at fair market value. 

Actually, according to a BCE press release this is a done deal and TSN is safe for at least the next 20 years. So pretty much status quo for a long time to come. I'm guessing this was part of the deal that let Rogers take over. 

"Bell Media has secured access to content rights for the Toronto Maple Leafs and Toronto Raptors on TSN for the next 20 years through a long-term agreement with Rogers, also subject to league approvals. This deal cements TSN's place as Canada's Sports Leader, delivering Canada's best and most-watched sports content. TSN will also continue to broadcast Toronto Argonauts and Toronto FC games through independent agreements with the respective leagues."

Canadians can count on TSN for Toronto Maple Leafs and Toronto Raptors game action through access to content rights for 20 years
 

Even though Bell insists TSN is protected on Toronto sports rights for the next 20 years, some experts looking at the deal aren't convinced that's the case. What would happen to TSN if it lost all access to Toronto sports teams?

Does Bell’s TSN have a lock on Raptors and Maple Leafs games for 20 years? Experts say it doesn’t

 


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