The Southern Ontario/WNY Radio-TV Forum / Canada Is The Only Country That Does This In Relation To Local Content

**Posted by RadioActive** July 11, 2025 6:22 am

We all know about the history of CanCon and how it requires radio stations here to play at least 30% of home grown artists. The rules also apply to TV, but there are bizarre rules here that don't apply to other countries which also impose local quotas.

In places like the UK, France and Australia, a show or movie that takes place in the same nation or was shot there counts towards fulfilling the mandate. Of all the nations in the Canadian Media Fund's list, Canada is the only country that bases its CanCon solely on the personnel involved in a production - and nothing else.

So if you were to produce a TV series about a Canuck joining the Mounties and trying to save the Great White North from crime but it didn't employ enough Canadians, it won't count as CanCon. I knew this, but seeing the stats side-by-side brings it, you should pardon the expression, home. A Canadian story about Canadians that takes place in Canada isn't enough to make it Canadian. That's insane. Check out the chart below.

Why Canadian Themes And Filming In Canada Doesn't Count As Canadian Content

**Posted by tdotwriter** July 11, 2025 6:52 am

I think the sole intention here is to make sure that domestic talent for production is utilized as heavily as possible. Even actual location(s) of production and infrastructure which are themselves a lot more prolific and abundant than in generations past doesn't seem to really be a concern. This really looks like the polar opposite of the arcane MAPL (Music, Artist, Production and Lyrics) system for defining Canadian content in music which is mired in technicalities to the point that obvious examples of Canadian music (i.e. Everything I Do by Bryan Adams) are excluded.