To answer Stefanie's question, I don't know where else you would position this event on various media options. ESPN has taken it on and thus it fits into the sports market.
Oh Mace, I went to a steak place in Dallas (The Trail Dust Steakhouse) and they offered a 72 oz. steak, if you ate it all, you didn't have to pay.
Mind you, they might have to call for an ambulance to take you to the hospital's cardiac centre.
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