Overall, I'm not a big fan of taking advantage of "the current thing" for any intent or purpose, let alone for commercial purposes, but I like this ad. From what I can tell, the effort and resulting production value are unusually good, especially by today's standards. It has a great concept, camera work, action sequences and music! Unfortunately, the song (The Spirit of the Radio by Rush) doesn't reflect the reality of much of the music that comprises the brick & mortar shopping experience in real life.
Although on an unrelated note, on one occasion, I was on a late night bike ride one summer night and stopped in to a Rabba on Confederation Parkway in downtown Mississauga for some drinks and much to my delight, they had Q107 on their sound system.
