Haven't heard the Wegovy ad yet but I have been hating some others.
One is for a product I still can't make out (remember) but it features a loud clacking sound like somebody tapdancing in wooden clogs on a marble floor.
Tak a taka taka tak tak!! I can't stand it.
The blood donor ad also annoys me because it pretends to be a fund raising show like a telethon, but there is only the one ad so the amount is forzen with the man and woman swooning over how close they are to their goal.
As for MEGA TANK.... aaaargghhh! I hate ads in general where one of the characters is really stupid.  In this case a squeaky voiced woman who keeps getting the name wrong.  Mega Whhaaat?
And god knows why that bloody Kars for Kids ad still plays.
I switch off the sound immediately.
There's also a weird trrend  in radio ads I've noticed.
There are several now where the ads open with somebody exclaiming "Yuuuck" in disgust with something.
Somewhere out there there's a young ad writer who thinks this is a catchy way to start an ad.
All I can say is YUUUUchk!
As for Spence... Their ads just keep being sort of weird and pointless.
For god sake Michael, shtup with Sarah for once and get it over with.




 

Last edited by newsguy1 (March 31, 2025 2:33 pm)

Whoever did this study obviously doesn't listen to radio in this market.

New Study Shows Consumers Don’t Tire Of Radio Ads

So I listened to John Moore on 1010 since just after 6am and the Wegovy spot hasn’t aired once that I have heard, odd.

Shorty Wave wrote:

So I listened to John Moore on 1010 since just after 6am and the Wegovy spot hasn’t aired once that I have heard, odd.

 
Spoke too soon, just heard it on AM740, yesh.

Was lucky enough to not hear it during MITM today.

I have yet another awful ad nomination: the newish Sleep Country ad about the invisible to the eye crawlies that build up on our pillows is mite-ily creepy.

Sidebar: I also popped on here to see if anyone on the big yellow board had posted on how the Hooters bankruptcy was covered or uncovered on the radio shows this morning cause of all the rich headline possibilities but nada...

My top two, pun intended:

Hooters Bankruptcy: School of hard knockers.

Hooters Front Closure: Thanks for the mammaries.

I did enjoy the way the Hooters topic was touched on during John Moore's show, the talk was tongue in cheek and not foot in mouth.

For once I heard Jerry Agar actually say something witty.
He was commenting on Hooters going bankrupt.
John Moore suggested he had a pun but could not say it on radio.
Agar indicated what Moore wanted to say by adding, "Tango Uniform,"
the military initials for T.U... what Moore wanted to say (tits up).
That was funny.
Just proves even Agar can actually say something clever.


 

Doug Thompson wrote:

[
Google research shows:  The ad agency responsible for the Ontario Ford Dealers account is GTB, a joing venture between WPP agencies Young & Rubicam, Mindshare and Wunderman, dedicated to Ford of Canada and its dealerships across Canada.

Thank you! 🙂

RadioAaron wrote:

RadioActive wrote:

We often talk about awful ads here, and now there's a new one. It's so terrible, I almost have to listen to it to see if it's really as bad as it seems. 

It's for a drug called Wegovy, being marketed as a weight loss aid. But under the ridiculous Canadian laws, they're not allowed to tell you what it's for and advise you instead to ask your doctor about it.

The problem? The spot consists of a very irritating woman singing an extremely annoying song, repeating the drug's name over and over. At one point, near the end of this epic, she starts singing nonsense words just to make things rhyme. (Something like "na-na-na bang bang bang" or lyrics - if you can call them that - similar.)

It's brand new to the local airwaves and so far, I've heard it at least five times in less than a few hours. 

Never mind weight loss - if this keeps playing, I'll take a drug that causes hearing loss. It will be better than listening to this over and over again. Has anyone else heard this atrocity yet? Let's hope it's a short lived campaign or I'll be begging for Fiona to return. 

You'll be happy to know this company has pulled their own spot due to negative feedback.

 
Today must be its last day as I have heard it twice this morning.

RadioActive wrote:

I also just heard it minutes ago in the car. 

It's be replaced as soon as each station can get around to it.

I have heard it just once.
OMG... Am I right in thinking that whoever produced this thought it appealed to young people who liked a certain singing style?
I don't know what that might be, but it seems it was a giant miss.
I hope it;s true that the ad has been pulled hopefully never to return.
 

I would love to hear the goof ups and outtakes of the Wegovy recording session. The people involved with producing such a Whiskey Tango Foxtrot ad will probably be relieved it's being pulled and the female voice actor responsible will hope those who know she voiced it will keep it to themselves.

Do you think the godawful dreadfullness that was the Wegovy ad will become a reference point for future radio spots?
(In a production studio somewhere in the city a conversation between the director and production wizard, with the talent silently standing by...)
Director: "Well, it's not very good, but it's no where near as shitty as that Wegovy spot."
P: "True and we're tight for time, let's leave it and see if the client will sign off on it?"
D: "Sounds good."
P:"Actually it doesn't."
D:"Don't be a smartass."

Last edited by betaylored (April 4, 2025 4:32 am)

I've heard this spot at least four times on Sunday. If they're planning on banning or replacing it, I sure hope they hurry up!

They probably have to use up the block of airtime already purchased and are weighing the pros and cons of continuing to use the current itcheration, er, iteration or spend time and money to revamp and redo it.

I'd go for the Monty Python approach. Start off the new spot with a few seconds of the old one then have it suddenly cut off with a crisp voice ordering " Stop this ad." and swing into the new ad, or even a Graham Chapman type voice saying "The people who put this together have been sacked. We now wegovy to this..." and into the new spot with a pleasant, slightly throaty female voice gently extolling the virtues of Wegovy, playing around with the word 'Wegovy.'

Last edited by betaylored (April 6, 2025 9:25 pm)

I have poked around YouTube and the web, but haven't found this commercial.  If anyone can link me to the exact maddening jingle, I would appreciate it.  I am not about to listen to talk radio just to subject myself to even more torture. 😁