Meh. It's better than being off the air entirely, to be sure, but it's still never going to be as good as a proper quarter-wavelength vertical tower. And it's not really new technology at all.
For a small station on the upper part of the dial (higher frequency = shorter wavelength = shorter tower), it could be a workable solution for something like a CINA or a CHTO, but then they're already using short monopole towers that do basically the same thing as this, except they use a helical spiral of wire instead of the skirt to improve the performance of the antenna. And they can already do it from a warehouse rooftop.