It used to be if you were a special go-to guest on one radio station in town, you didn't appear on the competition.
Those days, it seems, are gone. In the last week, I've heard the people who appear regularly on CFRB all over AM640.
It started a few weeks ago, when marketing guru Tony Chapman, who used to have his "Chatter That Matters" podcast wind up weekly on 1010, appeared as a guest on AM640. But he still makes weekly appearances on the John Moore Show.
Another apparently non-exclusive guest is Internet expert Carmy Levy, who does a weekly segment on the 1010 morning show, but also now appears to be the go-to-guy about all things Internet for CFIQ.
And in the most bizarre appearance of all, John Tory Jr., a licenced pilot and the son of the former mayor, flew into AM640 on Tuesday, speculating on what might have happened at the Pearson International Airport crash the day before.
Not only is he a regular on CFRB, but as his name suggests, he's also the son of the former Toronto mayor and one-time afternoon 1010 drive host.
I wonder if the folks at 'RB know that the people they've spent so long building up are now semi-regulars on the stations that compete against them.