The Southern Ontario/WNY Radio-TV Forum / Will Radio Play/Reject New Artist Because His Dad Is Justin Trudeau?

**Posted by RadioActive** **Online!** February 21, 2025 4:45 pm

I hate getting political here and I fear the reaction to this thread. But this is such an unusual situation, I'll make an exception. On Friday afternoon, a new music video from a brand new artist is going to debut on YouTube. It's called "Til The Night's Done."

The question: will radio stations play it if it's good or will the family's notoriety mean he already has two strikes against him?

The artist's name: Xavier Trudeau. Yes, THAT Trudeau, the son of the outgoing Prime Minister of the country and a polarizing figure who isn't exactly at the top of the popularity scale with many right now.

The son, who goes by name "Xav," is definitely going to get a bonanza of publicity simply because of his last name and family ties. Whatever you think of papa, you have to admit you're curious to hear it. But after the initial novelty wears off, and depending on how good or bad the song is, will it hurt him or help him to get airplay? Politics, it seems, invades everything.

The single is being released at precisely 4:30 PM on Friday afternoon via YouTube, so depending on when you're reading this, it may already be out. Having a famous father can be both a blessing and a curse. Regardless of the tune, Xav is about to find out which one applies to him.

Justin Trudeau's son Xavier, forays into music with debut R&B single

**Posted by RadioActive** **Online!** February 21, 2025 5:46 pm

Well, I watched it and I'll be kind and say any music video in English that relies on subtitles to understand the lyrics doesn't get you off to a very good start. The comments section on YouTube is, predictably, insane already!

**Posted by Dial Twister** **Online!** February 21, 2025 5:53 pm

RadioActive wrote:
I hate getting political here and I fear the reaction to this thread.

When this all goes downhill, remember who posted it. 😉

**Posted by RadioActive** **Online!** February 21, 2025 5:56 pm

I'm like those people on the Pearson Delta jet - bracing for impact!

It's just such an odd situation, having the son of an unpopular former Prime Minister try to go into show biz. Right Ben Mulroney?

**Posted by Paul Jeffries** February 21, 2025 6:29 pm

""What you know about me, I ain't like him," young Trudeau sings."

Seems to be a popular refrain these days.

PJ

**Posted by paterson1** February 21, 2025 9:53 pm

Interesting he didn't sign up with a major label but rather chose a small independent Ottawa based label. He co-wrote the tune, so points for that.

But the song and "Xav" sounds more or less the same as many other male singers heard on the radio. Til The Nights Done isn't a bad song or poorly recorded, but nothing sets it apart from 100's of other dreamy R&B songs. Well, I guess one thing sets it apart.

One Trudeau ending a career...and another begins... Apparently there is already a parody version circulating on the net. And Xav has other songs ready that will be released in the weeks ahead.

I wish him luck..

**Posted by Capricasix** February 21, 2025 10:59 pm

Belinda Stronach’s son is also a musician and a couple of his songs see fairly frequent airplay on stations like CHFI. Of course, he doesn’t share her last name, so people probably don’t know who his mother is. His name is Frank Walker.

**Posted by Radiowiz** February 21, 2025 11:55 pm

Here in Canada, some Gen Z's might think they are listening to a Drake wannabe.
For that reason alone (and there is more than enough room for me to be wrong)
the song might already fail before we even talk about who the artist is...

**Posted by torontostan** February 22, 2025 12:34 am

I'm hoping his next one is a duet with Barron Trump.

**Posted by mace** February 22, 2025 9:00 am

As P1 pointed out, there is nothing outstanding about this tune. There are hundreds of others that are similar. I wonder if it will get any U.S. airplay and maybe reach the close to the bottom of the Hot 100.

**Posted by Walter** **Online!** February 22, 2025 9:23 am

Listening to that thing is bad enough, but viewing it should come with a dose of Gravol.

**Posted by newsguy1** February 22, 2025 3:19 pm

MEH

**Posted by Scarboroughbluffsradiof99** February 22, 2025 4:47 pm

It all depends what type of music he is doing and whare it might belong, not if his dad is trudeau.
But, the cbc will put his song on there music playlists.

**Posted by Scarboroughbluffsradiof99** February 22, 2025 4:53 pm

Just heard it.
Tipical lefty rap/pop music that all the young black wanabe's listen to.
It belongs on vergin radio, kiss 92.5 or cbc's marvin's room show.
It's not my type of song.

**Posted by Scarboroughbluffsradiof99** February 22, 2025 4:57 pm

mace wrote:
As P1 pointed out, there is nothing outstanding about this tune. There are hundreds of others that are similar. I wonder if it will get any U.S. airplay and maybe reach the close to the bottom of the Hot 100.

I was hoping for more of an upbeat poppy sound.
But, this drony music, most of the far-lefties I know love it.
In the US, lots of urban formated stations will play it.
Who knows, It might be on wblk or kiss 98.5 in Buffalo.

**Posted by Scarboroughbluffsradiof99** February 22, 2025 5:02 pm

newsguy1 wrote:
MEH

2000s rap-pop or rhythmic pop was better than the stuff out now.
When I was a young boy about 6 to about 12 years old, the rap-pop stuff was fun to listen to.
Most of the young kids loved acon and others.
My favourite stuff from the 00s was the reggae pop/dancehall pop that played on some radio stations like z and flow.
But this, Its just drony music that has no energy and beat.

**Posted by Scarboroughbluffsradiof99** February 22, 2025 5:06 pm

Walter wrote:
Listening to that thing is bad enough, but viewing it should come with a dose of Gravol.

So glad I'm blind and just a jaws user.
Did not click on it long to see if it had a transcript.
What would make it better if he sang with a bollywood singer.
Or, if he did more of a pop/countrypop sound.

Last edited by Scarboroughbluffsradiof99 (February 22, 2025 5:13 pm)

**Posted by Scarboroughbluffsradiof99** February 22, 2025 5:17 pm

Radiowiz wrote:
Here in Canada, some Gen Z's might think they are listening to a Drake wannabe.
For that reason alone (and there is more than enough room for me to be wrong)
the song might already fail before we even talk about who the artist is...

I know more of my generation who would much rather listen to a good country song or dancepop song than that horible rap.
Even caribbian people and punjabi canadians would much rather listen to country or pop.
Its more the far-left muslim crowd that listens to that stuff and also gen-alpha.
It will be a hit with gen-alpha on youtube.

Last edited by Scarboroughbluffsradiof99 (February 22, 2025 5:20 pm)

**Posted by betaylored** February 22, 2025 11:31 pm

https://youtu.be/kDLZF_zXnRo?si=2iApdnB_uFWbzj3Y

CTV News covered it in a blink and you'll miss it moment, link above.

I had to check the video out and managed to get halfway through. It sounds like a cross between Bieber and Drake with the vocal phrasing and the rise and fall of the melody, such as it is.

Maybe he could get some traction by writing a really scorching dance floor anthem with ironic lyrics called "Nepo Baby", lean into the famous family thing and use it to his advantage if he has the talent to do so.

p.s. the hockey helmet hair is.... interesting?

Last edited by betaylored (February 23, 2025 12:01 am)

**Posted by Evuguy** February 23, 2025 10:01 pm

Was kind of half asleep this morning while listening to Davelle Morrison on 640 when I heard her interviewing Xav.
His look is very Justin Beiber-ish, for sure. Thought the song was okay. After all, he's only 17. Will be interesting to see if it crosses the pond and gets picked up in the UK. Wonder if the Canadian stations that play it will get double Cancon points ;-)

**Posted by paterson1** February 23, 2025 10:32 pm

He was also interviewed on Oakley's show on Friday according to the Toronto Sun. 640 would not be the station that I would launch a music career and be interviewed. Not really the right demo, and likely not a lot of listeners that are fans of the family.