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March 14, 2023 8:26 pm  #2

Re: In Historic First, Radio Beats Television Among 18–49-Year-Olds.

It's from Neilson, so this is based on PPM data.

Younger people are more likely to be incidentally exposed to radio (in cars with family, cabs, at their jobs) than they are to linear TV.

Neilson really likes to conflate "listening" with "hearing"