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March 8, 2021 4:49 pm  #1


The High and Low of Last Night

The Meghan/Harry/Oprah extravaganza on CBS last night averaged 17.1 million viewers, which will go up somewhat when streaming and recorded viewing is added in.  CBS was charging a super premium for advertising last night.
 
So CBS had the ratings but look at the lows.  FOX- UNDER ONE MILLION VIEWERS for Bless The Harts at 7:30, and the CW for the 26th Annual Critics Choice Awards competing directly with Oprah, under 400,000 viewers for the first hour and under 300,000 for the second hour of the awards presentation. And NBC with only one program over 2 million viewers...And THIS is Prime Time??  More from Showbuzz Daily...
http://www.showbuzzdaily.com/wp-content/uploads/2021/03/2021-Mar-07-SUN-Fast-Demo.png
   

Last edited by paterson1 (March 8, 2021 4:57 pm)

 

March 8, 2021 5:33 pm  #2


Re: The High and Low of Last Night

Watched the interview over OTA with choices of Global or CBS. 

 

March 8, 2021 7:48 pm  #3


Re: The High and Low of Last Night

And proportionally Global did even better.  According to NUMERIS last nights interview had an average of 2.8 million viewers in Canada on Global.  Oprah's interview ran Monday evening in the UK on the ITV network. 

     Thread Starter
 

March 8, 2021 7:54 pm  #4


Re: The High and Low of Last Night

paterson1 wrote:

And proportionally Global did even better.  According to NUMERIS last nights interview had an average of 2.8 million viewers in Canada on Global.  Oprah's interview ran Monday evening in the UK on the ITV network. 

Big numbers indeed! Funny how something can seem like the talk of the town, yet "only" be seen by 7% of the population. Nonetheless, CBS & Global should be happy.. and I bet with all the press that many more will stream and watch on DVRs. 

 

March 8, 2021 8:02 pm  #5


Re: The High and Low of Last Night

paterson1 wrote:

And proportionally Global did even better.  According to NUMERIS last nights interview had an average of 2.8 million viewers in Canada on Global.  Oprah's interview ran Monday evening in the UK on the ITV network. 

Do you have CUME for the full show?


 
 

March 8, 2021 8:25 pm  #6


Re: The High and Low of Last Night

The figure is from Bill Brioux and his site.  CUME would be interesting to see.  Global likely charged a premium for ads too.  Saw a nice new ad for the Bay, and lots of new ads for Questrade.  

     Thread Starter