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April 23, 2023 7:13 am  #1

Free Streaming Services Eating Into The Paid Version's Audience

The Wall Street Journal looks at free streaming services - like Pluto and Tubi - and discovers there's a growing audience for both nostalgia - and freebies. And nothing they do is as haphazard as it may seem at first glance.

"Pluto TV has a team of 50 programmers who sift through viewership data and content libraries to figure out which channels to create and which to kill, said Scott Reich, Pluto’s senior vice president of programming. Many of these programmers are devout fans: Pluto hired stand-up comedians to oversee its comedy channels, and a former mixed martial arts fighter is in charge of all the fighting content, including channels featuring mixed martial arts, women’s wrestling and boxing.

 Mr. Reich says Pluto’s most popular channels include “Three’s Company” and “Gunsmoke.”

Americans Get Nostalgic for the Cable TV Experience