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April 11, 2023 5:12 pm  #1


What Happens When Announcers Don't Speak Clearly From Bad Scripts

There aren't a lot of radio spots I don't mind listening to, but the old Alpine Credits commercials were kind of fun. Now that company has completely revamped its campaign, replacing the guy on the phone with a big voiced announcer talking about Alpine superheroes. 

While they're not as clever as the older ones, this batch has at least two problems - it's either the way the guy speaks or the scripts - or both. In one, he talks about a woman who moves so fast her shoes melt. But each and every time I hear this spot, I could swear he says, "She moves so fast, her shoes smelled!" Which is a very different thing!

But that's not the only one. In a different spot, they talk about a guy who comes to aid with a home renovation. They say he goes to help. Except the few times I've listened, I could swear the guy is saying, "He goes to hell." 

Either way, this does not work well in the context of the messages! They either need to change the copy or the guy reading it. But even though I know what he's supposed to be saying, I hear it the wrong way every time. Which, I guess, makes me one homeowner of whom Alpine would not approve! 

 

April 11, 2023 5:24 pm  #2


Re: What Happens When Announcers Don't Speak Clearly From Bad Scripts

Completely unrelated to the above, but speaking of crazy ads. I'm not sure the year this is from, but it would appear to go back more than half a century. Can you imagine anyone trying to sell this today?

But look on the bright side. If you wound up with cavities, would you even care?

     Thread Starter
 

April 12, 2023 9:19 am  #3


Re: What Happens When Announcers Don't Speak Clearly From Bad Scripts

RadioActive wrote:

There aren't a lot of radio spots I don't mind listening to, but the old Alpine Credits commercials were kind of fun. Now that company has completely revamped its campaign, replacing the guy on the phone with a big voiced announcer talking about Alpine superheroes.  

 
I liked the old Alpine Credits commercials and find the new ones don’t really cut it concept-wise.

 

April 12, 2023 10:44 am  #4


Re: What Happens When Announcers Don't Speak Clearly From Bad Scripts

Poor pronunciation nowadays is endemic.
Ironically it is also endemic among "professional announcers."
The days of people even trying to have a radio performance voice are over.
Although I never liked the "phony" radio announcer voices either but at least it was a trained voice.
The deterioration of announcing has been going on for years.
I remember listening to one radio traffic announcer who kept talking abut what I thought was something called the "corn collectors" on the highway.
I thought, hmm that must be some sort of term I'm not familiar with.
Then one day I realized he was saying "core and collectors."
Another example is the recent ads for Zip Recruiter hiring service.
The announcer kept talking about a company called Zipper Cruder.