Despite the terrible numbers, they sure don't seem to have a problem attracting advertisers. Last night, I was out walking the dog just after 8 PM and was listening to 1010, since there was little else on. They went to a break at the usual hard out time of :15 past the hour. They did not come back until :20. Doesn't sound like a lot, but that was five minutes of back-to-back-to-back-to-back etc. ads. 

It was unbelievable. I only decided to listen to see how many they would dare to air all at once. Assuming each one was 30 secs. long, that's 10 commercials in a row. Other than me, I can't see how anyone would stay tuned through that many spots. It becomes a test of endurance and frankly, their programming at that time of night isn't worth waiting for.

It continually amazes me how they refuse to admit or don't care that in this day of digital and push button radios, virtually no one is going to stay tuned through all of that. Perhaps that has something to do with their 1.1. If you chase away listeners that way, many won't come back. 

With their current numbers, the advertisers will be getting a deal on the price, but some on there really have been for a long time.    The reps will have to work harder to sell, and make their budgets.  They also could be offering huge numbers of bonus spots to make up for the shortfall.    More spots does not mean they are making huge profits in this case..  Could be just what has to happen to pay the bills.