They have streaming exclusivity, however 53 regular-season games will air on linear channels as well (38 involving Canadian teams), plus playoffs. It will not do very well, at least not for a few years. I'm sure some folks will sign up but it won't be profitable, these games had terrible viewership. None of that matters as this is a loss leader for Apple. Thursday Night Football's numbers have plummeted since Amazon took over, but they don't care so long as people are more incentivized to keep their Prime subscriptions and buy other things with it. In the case of TFC, the front half of the season will be up against the Leafs every Saturday night since MLS scheduled most games at 7:30 on Saturdays. Good luck with that. For an extra $450 you can be a season ticket holder and watch the away games from home for free.